Internet Marketing Blog Posts

  • Pi in the Face: Why I (love and) despise ROI

    … marketing. Do SOMETHING We all love return on investment. We all hug our ROI. It’s perfectly normal. But please, PLEASE DO SOMETHING CREATIVE. Once in a while. Don’t settle for the day-in-day-out 2:1 return. Shoot for 1000:1 with something that’s not guaranteed. That’s called “marketing.” The post Pi in the Face: Why I (love and) despise ROI appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 19 readers -
  • Work Smarter Not Harder in Digital Marketing

    …, the reward is to focus on work that’s truly more impactful, as well as more interesting. And the benefits of that higher leverage work will ultimately flow to your organization, your customers, and just as importantly to yourself. Now get home, recharge, and come back tomorrow ready to do bigger and better things. The post Work Smarter Not Harder in Digital Marketing appeared first on Portent. …

    Chad Kearns/ Portent, Inc- 22 readers -
  • Pulling The Lever: Marketing Wins and Where They Come From

    … BS “techniques” so infuriating. It’s also why hourly billing is ridiculous. It’s not about the One Big Thing That Did The Trick. It’s about the months and years of hard labor that made it possible. So, when the magic happens, respect the work that made it so. Still, I love pulling that lever. The post Pulling The Lever: Marketing Wins and Where They Come From appeared first on Portent. …

    Ian Lurie/ Portent, Incin Paid Search- 18 readers -
  • I Support Breitbart News: The Perils of Remarketing

    … Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie, but I…

    Ian Lurie/ Portent, Inc- 17 readers -
  • How to be more visible – Directory Optimization and Baby Gorillas

    …-pound gorilla sit [in your marketing meetings]? “Wherever it wants.” Thankfully, in exchange for our submission, the Google alpha gorilla provides a cornucopia of tools and resources for we humble marketers. (Or was it an Alphabet gorilla?) Platitude #2: Every digital marketer should take advantage of Google’s tools and best practices to make…

    Portent, Incin Social How To's- 23 readers -
  • Are You Utilizing Your Email List?

    … Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things you should…

    Portent, Incin Social Paid Search EMail- 15 readers -
  • Marketing as Worldbuilding: The Links

    … Trek Pexels Actual, interesting stock photos that won’t make you weep with despair Unsplash More stock photos that will make you smile Marketers are Worldbuilders The article that started it all: My piece about marketing worldbuilding The post Marketing as Worldbuilding: The Links appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 11 readers -
  • Four HTML Tags Every Digital Marketer Must Know

    … Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code view of whatever CMS you use. Here they are: 1: Paragraphs…

    Ian Lurie/ Portent, Inc- 20 readers -
  • Content Rule #1: The Blank Sheet Of Paper Test

    … 20-odd years of digital marketing stuff. Give it a shot. If you’ve got a title tag, headline or something else you want to test, leave it in the comments. The post Content Rule #1: The Blank Sheet Of Paper Test appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 22 readers -
  • Short Term Growth: Jump Start your Digital Marketing Today

    … From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives. Quick-result potential initiatives provide…

    Chad Kearns/ Portent, Inc- 25 readers -
  • A Digital Marketing Agency in Seattle’s Smith Tower

    … are a Portent specialty. Did you know Internet Marketing is just like making soup? We can learn about marketing from Tom Cruise’s filmography, 747s, cooking, the gold rush, the animal kingdom, and even Dungeons and Dragons. Every day, we step into this piece of history, ride the elevators up and go about our jobs. But, what can we learn from…

    Portent, Inc- 24 readers -
  • 13 Digital Priorities for Small Businesses

    … It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found online can be even tougher…

    Portent, Inc- 16 readers -
  • Kick-Ass Slack + Zapier Integrations for Marketers

    … I apologize, but this post will be very hard to read on a small screen. I show screen caps of Zapier steps. “I can’t keep track of it all.” I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is to consolidate it all. Slack’s a great place to do it: You can…

    Ian Lurie/ Portent, Inc- 24 readers -
  • Google AdWords Display Banner Specifications and Best Practices

    … Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on mobile sites. This post…

    Portent, Inc- 16 readers -
  • High ROI is Costing You Money

    … universe of potential customers, sacrifices growth and hurts revenue. If you want to try it: Set aside a little bit of your profit for marketing growth. Every week, bid on a few new keywords. Try a different channel. Answer a different set of questions. Think beyond ROI preservation to profitable revenue growth. Balance the two for more effective marketing. The post High ROI is Costing You Money appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 15 readers -