Internet Marketing Blog Posts

    • 3 Digital Marketing Strategies That Won’t Cost You a Dime

      Digital marketing covers a huge range of potential channels, tactics, and occasionally even a dash of strategy. Being an expert in everything is nearly impossible, and a big part of why agencies like Portent have a job. The risk of low return on ad spend, or even low return on your sweat equity is enough to freeze a lot of small business owners and even trained marketers into inaction.

      Portent, Incin Social- 14 readers -
  • 6 Ways to Build Blockbuster-worthy Marketing Personas

    …, marketing is understanding your customer and providing effective content to get them to take action. Without really understanding your customer, you’re shooting in the dark and wasting marketing dollars. That’s where personas come in. A marketing persona is a representation of your customer based on research and data that outlines behavior patterns…

    Portent, Inc- 15 readers -
  • Why Every Marketer Should Spend a Month Time Tracking

    …. I’ll show you how we used this practice at Portent a little later, but first I have a confession to make: I hate the hourly billing model. It turns great marketing work into a commodity. It creates a fallacy that the number of hours spent to complete a task is somehow more valuable than the level of quality and value represented in the outcome…

    Chad Kearns/ Portent, Inc- 18 readers -
  • How to avoid the best practices trap

    … be incorporated on a page? Best practices are not all bad. But they can lead to and affirm bad behavior – focusing on keyword rankings over site content, writing blog posts of only one length, or optimizing for the wrong audience. And even worse, after everyone flocks around the new industry standard and gets comfortable, the channel or conversation becomes…

    Portent, Incin How To's- 16 readers -
  • Pi in the Face: Why I (love and) despise ROI

    … marketing. Do SOMETHING We all love return on investment. We all hug our ROI. It’s perfectly normal. But please, PLEASE DO SOMETHING CREATIVE. Once in a while. Don’t settle for the day-in-day-out 2:1 return. Shoot for 1000:1 with something that’s not guaranteed. That’s called “marketing.” The post Pi in the Face: Why I (love and) despise ROI appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 19 readers -
  • Work Smarter Not Harder in Digital Marketing

    …, the reward is to focus on work that’s truly more impactful, as well as more interesting. And the benefits of that higher leverage work will ultimately flow to your organization, your customers, and just as importantly to yourself. Now get home, recharge, and come back tomorrow ready to do bigger and better things. The post Work Smarter Not Harder in Digital Marketing appeared first on Portent. …

    Chad Kearns/ Portent, Inc- 25 readers -
  • Pulling The Lever: Marketing Wins and Where They Come From

    … BS “techniques” so infuriating. It’s also why hourly billing is ridiculous. It’s not about the One Big Thing That Did The Trick. It’s about the months and years of hard labor that made it possible. So, when the magic happens, respect the work that made it so. Still, I love pulling that lever. The post Pulling The Lever: Marketing Wins and Where They Come From appeared first on Portent. …

    Ian Lurie/ Portent, Incin Paid Search- 20 readers -
  • I Support Breitbart News: The Perils of Remarketing

    … Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie, but I…

    Ian Lurie/ Portent, Inc- 18 readers -
  • How to be more visible – Directory Optimization and Baby Gorillas

    …-pound gorilla sit [in your marketing meetings]? “Wherever it wants.” Thankfully, in exchange for our submission, the Google alpha gorilla provides a cornucopia of tools and resources for we humble marketers. (Or was it an Alphabet gorilla?) Platitude #2: Every digital marketer should take advantage of Google’s tools and best practices to make…

    Portent, Incin Social How To's- 27 readers -
  • Are You Utilizing Your Email List?

    … Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things you should…

    Portent, Incin Social Paid Search EMail- 15 readers -
  • Marketing as Worldbuilding: The Links

    … Trek Pexels Actual, interesting stock photos that won’t make you weep with despair Unsplash More stock photos that will make you smile Marketers are Worldbuilders The article that started it all: My piece about marketing worldbuilding The post Marketing as Worldbuilding: The Links appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 13 readers -
  • Four HTML Tags Every Digital Marketer Must Know

    … Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code view of whatever CMS you use. Here they are: 1: Paragraphs…

    Ian Lurie/ Portent, Inc- 20 readers -
  • Content Rule #1: The Blank Sheet Of Paper Test

    … 20-odd years of digital marketing stuff. Give it a shot. If you’ve got a title tag, headline or something else you want to test, leave it in the comments. The post Content Rule #1: The Blank Sheet Of Paper Test appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 25 readers -
  • Short Term Growth: Jump Start your Digital Marketing Today

    … objectives. Whenever you’re working through a short-term growth period, be sure to outline specific goals and a timeline for reaching those goals. When combining your goals and timeline along with cash and time investments, companies who are just hitting the market for the first time along with longstanding, established businesses can find success through utilizing a number of short-term digital marketing tactics. The post Short Term Growth: Jump Start your Digital Marketing Today appeared first on Portent. …

    Chad Kearns/ Portent, Inc- 29 readers -
  • A Digital Marketing Agency in Seattle’s Smith Tower

    … are a Portent specialty. Did you know Internet Marketing is just like making soup? We can learn about marketing from Tom Cruise’s filmography, 747s, cooking, the gold rush, the animal kingdom, and even Dungeons and Dragons. Every day, we step into this piece of history, ride the elevators up and go about our jobs. But, what can we learn from…

    Portent, Inc- 26 readers -