Internet Marketing Blog Posts

    • 6 Ways to Build Blockbuster-worthy Marketing Personas

      A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example, I know exactly how much food and/or coffee you need to purchase in order to not ...

      Portent, Inc- 13 readers -
    • Why Every Marketer Should Spend a Month Time Tracking

      If you’re not tracking your own hours as well as those of your team, I’m here to convince you to start today. Time tracking task by task isn’t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes can be game-changing for your team.

      Chad Kearns/ Portent, Inc- 15 readers -
  • How to avoid the best practices trap

    … be incorporated on a page? Best practices are not all bad. But they can lead to and affirm bad behavior – focusing on keyword rankings over site content, writing blog posts of only one length, or optimizing for the wrong audience. And even worse, after everyone flocks around the new industry standard and gets comfortable, the channel or conversation becomes…

    Portent, Incin How To's- 16 readers -
  • Pi in the Face: Why I (love and) despise ROI

    … marketing. Do SOMETHING We all love return on investment. We all hug our ROI. It’s perfectly normal. But please, PLEASE DO SOMETHING CREATIVE. Once in a while. Don’t settle for the day-in-day-out 2:1 return. Shoot for 1000:1 with something that’s not guaranteed. That’s called “marketing.” The post Pi in the Face: Why I (love and) despise ROI appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 19 readers -
  • Work Smarter Not Harder in Digital Marketing

    …, the reward is to focus on work that’s truly more impactful, as well as more interesting. And the benefits of that higher leverage work will ultimately flow to your organization, your customers, and just as importantly to yourself. Now get home, recharge, and come back tomorrow ready to do bigger and better things. The post Work Smarter Not Harder in Digital Marketing appeared first on Portent. …

    Chad Kearns/ Portent, Inc- 23 readers -
  • Pulling The Lever: Marketing Wins and Where They Come From

    … BS “techniques” so infuriating. It’s also why hourly billing is ridiculous. It’s not about the One Big Thing That Did The Trick. It’s about the months and years of hard labor that made it possible. So, when the magic happens, respect the work that made it so. Still, I love pulling that lever. The post Pulling The Lever: Marketing Wins and Where They Come From appeared first on Portent. …

    Ian Lurie/ Portent, Incin Paid Search- 19 readers -
  • I Support Breitbart News: The Perils of Remarketing

    … Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie, but I…

    Ian Lurie/ Portent, Inc- 17 readers -
  • How to be more visible – Directory Optimization and Baby Gorillas

    …-pound gorilla sit [in your marketing meetings]? “Wherever it wants.” Thankfully, in exchange for our submission, the Google alpha gorilla provides a cornucopia of tools and resources for we humble marketers. (Or was it an Alphabet gorilla?) Platitude #2: Every digital marketer should take advantage of Google’s tools and best practices to make…

    Portent, Incin Social How To's- 25 readers -
  • Are You Utilizing Your Email List?

    … Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things you should…

    Portent, Incin Social Paid Search EMail- 15 readers -
  • Marketing as Worldbuilding: The Links

    … Trek Pexels Actual, interesting stock photos that won’t make you weep with despair Unsplash More stock photos that will make you smile Marketers are Worldbuilders The article that started it all: My piece about marketing worldbuilding The post Marketing as Worldbuilding: The Links appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 12 readers -
  • Four HTML Tags Every Digital Marketer Must Know

    … Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code view of whatever CMS you use. Here they are: 1: Paragraphs…

    Ian Lurie/ Portent, Inc- 20 readers -
  • Content Rule #1: The Blank Sheet Of Paper Test

    … 20-odd years of digital marketing stuff. Give it a shot. If you’ve got a title tag, headline or something else you want to test, leave it in the comments. The post Content Rule #1: The Blank Sheet Of Paper Test appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 25 readers -
  • Short Term Growth: Jump Start your Digital Marketing Today

    … From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives. Quick-result potential initiatives provide…

    Chad Kearns/ Portent, Inc- 28 readers -
  • Kick-Ass Slack + Zapier Integrations for Marketers

    … I apologize, but this post will be very hard to read on a small screen. I show screen caps of Zapier steps. “I can’t keep track of it all.” I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is to consolidate it all. Slack’s a great place to do it: You can…

    Ian Lurie/ Portent, Inc- 25 readers -
  • Google AdWords Display Banner Specifications and Best Practices

    … Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on mobile sites. This post…

    Portent, Inc- 17 readers -