Internet Marketing Blog Posts

  • Marketing as Worldbuilding: The Links

    … Trek Pexels Actual, interesting stock photos that won’t make you weep with despair Unsplash More stock photos that will make you smile Marketers are Worldbuilders The article that started it all: My piece about marketing worldbuilding The post Marketing as Worldbuilding: The Links appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 10 readers -
  • Four HTML Tags Every Digital Marketer Must Know

    … Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code view of whatever CMS you use. Here they are: 1: Paragraphs…

    Ian Lurie/ Portent, Inc- 18 readers -
  • Content Rule #1: The Blank Sheet Of Paper Test

    … 20-odd years of digital marketing stuff. Give it a shot. If you’ve got a title tag, headline or something else you want to test, leave it in the comments. The post Content Rule #1: The Blank Sheet Of Paper Test appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 21 readers -
  • Short Term Growth: Jump Start your Digital Marketing Today

    … From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives. Quick-result potential initiatives provide…

    Chad Kearns/ Portent, Inc- 18 readers -
  • A Digital Marketing Agency in Seattle’s Smith Tower

    … are a Portent specialty. Did you know Internet Marketing is just like making soup? We can learn about marketing from Tom Cruise’s filmography, 747s, cooking, the gold rush, the animal kingdom, and even Dungeons and Dragons. Every day, we step into this piece of history, ride the elevators up and go about our jobs. But, what can we learn from…

    Portent, Inc- 20 readers -
  • 13 Digital Priorities for Small Businesses

    … It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found online can be even tougher…

    Portent, Inc- 12 readers -
  • Kick-Ass Slack + Zapier Integrations for Marketers

    … I apologize, but this post will be very hard to read on a small screen. I show screen caps of Zapier steps. “I can’t keep track of it all.” I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is to consolidate it all. Slack’s a great place to do it: You can…

    Ian Lurie/ Portent, Inc- 21 readers -
  • Google AdWords Display Banner Specifications and Best Practices

    … Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on mobile sites. This post…

    Portent, Inc- 13 readers -
  • High ROI is Costing You Money

    … universe of potential customers, sacrifices growth and hurts revenue. If you want to try it: Set aside a little bit of your profit for marketing growth. Every week, bid on a few new keywords. Try a different channel. Answer a different set of questions. Think beyond ROI preservation to profitable revenue growth. Balance the two for more effective marketing. The post High ROI is Costing You Money appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 13 readers -
  • 5 Inexpensive Ways to Grow Your SMB Online

    … understand your audience, how they interact with your site, and what content resonates the best with them. Knowledge is power. If you understand your audience you can tailor your site and content to better fit those needs. Content Your first thought here might be blog posts. That is what most people think of when we talk about creating new content. Blog…

    Portent, Inc- 8 readers -
  • How to get your stuff back after you fire your agency

    … Someday, you’re going to fire your digital marketing agency. We’ll get boring. You’ll find a younger, sexier marketing agency. It’s not you. It’s us. When that happens, most agencies are pretty smart. They know a friendly exit shows integrity and builds reputation. So they provide an easy transition, delivering creative, PPC accounts and all…

    Ian Lurie/ Portent, Incin Paid Search How To's- 9 readers -
  • Marketers Are Not Storytellers

    … they can, then write a fantastic blog post about you: Completely random We don’t create the paths, or tell the stories. We put places on a map, create context, and let the audience do the rest. That’s worldbuilding. How we make the map A map is all about places. In digital marketing, anything that’s a noun is a place: A Twitter profile A tweet…

    Ian Lurie/ Portent, Inc- 15 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    … approach isn’t so much ground-breaking. There’s no marketer or agency or exec that’s going to tell you they focus on one quick-fix solution at a time. But just like the WebMD enthusiast patient, if your doctor isn’t asking “why?”, you may want a second opinion. The post Total Marketing Wellness: The Health of Your Marketing appeared first on Portent. …

    Portent, Incin Paid Search- 10 readers -
  • The Dungeon Master’s Guide to Marketing

    … Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. You get to do nerdy things on computers. You can even draw some…

    Ian Lurie/ Portent, Inc- 15 readers -