Internet Marketing Conferences

    • Get Overit At #Pubcon!

      Hello! It’s just about our favorite time of the year! When some chosen few get to board a plane at an ungodly hour, head west, and arrive in time for Pubcon Vegas. This year, I’m excited to say that it will be myself and Jen making the trip. She’s speaking; I’ll be providing blog coverage; and we’ll both be around to meet, mingle and have a little fun.

      Lisa Barone/ Overit- 19 readers -
    • Tips and Techniques for an SEO Site Audit #pubcon

      Welcome back! It’s time to talk SEO Audits, and how you can DIY. Up on stage to lead us on our journey are Rob Woods and Overit’s own Senior Strategist Jen VanIderstyne. You would have thought Jen would have shared her slides with me beforehand to make this part of my job a litle easier but, alas, then you would be wrong. I’ll remember this moment, Jen. Rob is up first.

      Lisa Barone/ Overit- 18 readers -
    • Data and Analytics for Successful Digital Branding and Content Marketing

      If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing. She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right.

      Lisa Barone/ Overitin Content- 17 readers -
  • Ranking Factors

    … Chatting this morning we have Bruce Clay, Greg Gifford, and Kevin Lee. Three guys who know what they’re doing, and one guy is responsible for hiring me 11 years ago and gave me my start in marketing (hi, Bruce). Bruce is up first to rattle off 41 Signals & Ranking Factors for Local Search. He says his presentation is twice as long as he…

    Lisa Barone/ Overit- 11 readers -
  • Content Production: Getting Your Content on Large Publications #pubcon

    … Melissa Fach from SEMRush is our solo presenter for this one. She’s pretty amazing so I’m excited. Sean Jackson is moderating and gives her a kickass intro. In this industry, writing well is a good way to make a name for yourself. Writing badly is a great way to destroy your reputation. Blog for yourself, but also get on the bigger publications…

    Lisa Barone/ Overit- 10 readers -
  • Keynote: Joost de Valk – Holistic SEO #pubcon

    … Good afternoon, Pubcon people. We’re in the afternoon keynote with the one and only Joost De Valk of Yoast. We’re going to talk about lessons he’s learned while building Yoast SEO. To start all of that off he’s going to tell us how he got here. How did he get to being this plugin that suddenly everybody uses. The year was 2006. His wife…

    Lisa Barone/ Overit- 10 readers -
  • Keynote: Google Webmasters Relations #pubcon

    … Good morning, good morning! We’re kicking things off at Pubcon this morning with a keynote from three Googlers. What more could you really want to start your search day? On stage we have Nathan Johns (Senior Search Quality Analyst and one of my favorite folks), Eric Kuan (Webmaster Relations) and Gary Illyes (Search Quality Analyst). This should…

    Lisa Barone/ Overitin Google- 7 readers -
  • Keynote: Tom Hale – Survey Monkey #pubcon

    … you start a marketing campaign, think about the survey data you would use to lead that marketing campaign. Breakthrough Tips Set a Topic: What are you curious about What are others curious about? Think Mobile: Create a conversational survey experience Respondent First: The first question you ask in any survey really matters. Invitation matters…

    Lisa Barone/ Overit- 10 readers -
  • Influencer & Micro-Influencer Identification #pubcon

    … Still with us? Good! Next up we’re going to talk influencer marketing with the very smart Kristina Libby and Matt Siltala. We’re starting this session a little early. That’s how I like it. Up first is Kristina. She starts by quoting Lazerfeld & Katy Theory from 1940 which found opintion leaders are most succesful in conveying an idea…

    Lisa Barone/ Overit- 11 readers -
  • In-House Content Marketing #pubcon

    Lauren Polinsky (MGM Resorts) and Kate Morris (Craftsy) are up to talk about in-house content strategy. Kate starts off saying that she and Lauren are both very, very old. Perhaps not age-wise, but definitely experience-wise. We’ll take that. She mentions that we’re not here to just talk about blue links on a search page. It’s about showing up in the One Box. It’s about Voice Search.

    Lisa Barone/ Overit- 9 readers -
  • Keynote: Peter Shankman #pubcon

    … is up on stage to talk about the Pubcon story. This crazy ride all started in a pub in London. Since then, it has expanded into the longest-running search conference. There have been 31 Pubcons, with this being the 14th Vegas Pubcon (woah!). They’ve had legendary keynotes. Joe says to take the time to approach all speakers. Talk to people…

    Lisa Barone/ Overit- 8 readers -
  • The Machines Aren’t Coming, They’re Already Here

    … by the amount of data Watson could pull from the internet in real-time and started to realize just how important programs like this would be in shaping the future. Of course, after hearing some more of machine learning and AI during The Inbounder conference, it appears that this is just the beginning of what we can do when we use machines to control our marketing initiatives. I’m excited to see what comes next. …

    Overit- 24 readers -
  • Closing Keynote: Jim Louderback (#Pubcon)

    … Last session of the day, last session of Pubcon Las Vegas 2016. The crowd is clapping for everyone involved. It’s been a great conference this year (and we also heard some major Google news this morning, which was pretty cool). We’re here to hear from Jim Louderback, currently working with Wochit (he also does a bunch of other awesome things…

    Overit- 19 readers -
  • How to Get Ready for Voice Search (#Pubcon)

    … could not hold a remote. Her best friends became Cortana, Siri and Alexa. “I had a lot of time on my broken hands.” …I already love her talk. She asks us if we remember the days before the internet. Not all of us were born yet, she knows. But, if we needed a plumber, we asked a neighbor or the phone book. Later, the first iteration of the old…

    Overitin How To's- 19 readers -
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