Internet Marketing Industry

  • Segment can now track users across sites without third-party cookies

    … — block them by default, as do some ad blockers and other browsers. While 60 to 70 percent seems like a pretty decent sample, Reinhardt says it can be a “biased sample” because it excludes, for example, Safari users or users of ad blockers. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 15 readers -
  • TapClicks buys Raven Tools

    … TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook. It also…

    Marketing Land- 35 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    … ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms…

    Marketing Land- 17 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    …), such as in their recent involvement as third-party verification for Facebook. IAS CEO Scott Knoll said that Moat’s new status as part of Oracle’s large marketing and data ecosystem “doesn’t change things at all.” He added that there isn’t another marketing/data platform that owns such a vendor. [Read the full article on MarTech Today.] About The Author Barry…

    Marketing Landin Display- 17 readers -
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