Internet Marketing Industry

  • Segment can now track users across sites without third-party cookies

    … — block them by default, as do some ad blockers and other browsers. While 60 to 70 percent seems like a pretty decent sample, Reinhardt says it can be a “biased sample” because it excludes, for example, Safari users or users of ad blockers. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 15 readers -
  • TapClicks buys Raven Tools

    … TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook. It also…

    Marketing Land- 35 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    … on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked…

    Marketing Land- 17 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    …), such as in their recent involvement as third-party verification for Facebook. IAS CEO Scott Knoll said that Moat’s new status as part of Oracle’s large marketing and data ecosystem “doesn’t change things at all.” He added that there isn’t another marketing/data platform that owns such a vendor. [Read the full article on MarTech Today.] About The Author Barry…

    Marketing Landin Display- 17 readers -
  • Adblock Plus’s parent company buys content micropayment service Flattr

    … said: We’re excited to continue our work on the Flattr project to give back control to the users of the internet. They should decide how they want to use the internet and how they want to support the content they enjoy. And Eyeo founder Till Faida also told news media: Together, constructive ad blocking and Flattr complete eyeo’s vision of putting…

    Marketing Landin Display Content- 17 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … and communicated across the major social platforms for the organization. These days, he noted, his company sells “into multiple teams, multiple departments,” even though the final purchase decision is often made by an executive like a chief marketing officer. Social media is now a tool for customer acquisition, employee recruiting, demand…

    Marketing Land- 20 readers -
  • 39 questions with Google at SMX West

    … Moeva. In this post, I’m going to recount the bulk of the questions asked, and the answers from Illyes and/or Moeva. Please note that responses have been summarized rather than directly quoted. Check it out! [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Eric Enge/ Marketing Landin SEO Google- 17 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has acquired Snapchat analytics and content creation firm Naritiv. Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics…

    Marketing Landin Social- 23 readers -
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