Internet Marketing Industry

  • Zeta Interactive acquires Acxiom’s marketing division, Impact

    … Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce, or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom is mostly known as a powerhouse data…

    Marketing Land- 13 readers -
  • Perfect your agency pitch: tips from an in-house marketer

    … in an effort to land a phone call. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses…

    Amy Bishop/ Marketing Land- 6 readers -
  • Is your online marketing agency relationship worth saving?

    … communication doesn’t just kill romantic relationships — it can also lead to fallings-out in the workplace. For example, the Agency Management Institute reports that 50 percent of companies that use an online marketing agency have changed agencies at least once in the last two years. That’s a staggering statistic. There are a lot of reasons agencies…

    Marketing Land- 9 readers -
  • AMP: Above and beyond

    … (requirements and restrictions). The optimization is powered by JavaScript, styling can be customized via CSS3, and pages are cached. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Max Prin…

    Marketing Landin SEO Google- 19 readers -
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