Internet Marketing Industry

  • Enterprise SEOs, unite! The SMX East 2016 session recap

    … SEO team, but there are also SEO personnel in some or all of the product/service groups. You may also have an agency in the mix. They may be working in an advisory capacity, or they may be the ones that are doing most of the auditing work, and your main task is to focus their efforts where you most need them. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Eric Enge/ Marketing Landin SEO- 8 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan. Googler Adam Greenberg, who creates global partnerships with the AMP Project, kicked off the “Getting AMPed” session at last week’s SMX East 2016 with a look at AMP from Google’s perspective. Later…

    Kristi Kellogg/ Marketing Landin Google- 8 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    …; it does not definitively say these characteristics are ranking factors. The study assembled data from over 100 different ranking factors, 30,000 businesses and 3,000 local searches. Factors analyzed in the study included Google My Business listings, on-site website factors, off-site local factors (including citations) and links. Industry standard…

    Marketing Landin SEO Google- 9 readers -
  • Zeta Interactive acquires Acxiom’s marketing division, Impact

    … Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce, or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom is mostly known as a powerhouse data…

    Marketing Land- 16 readers -
  • Perfect your agency pitch: tips from an in-house marketer

    … in an effort to land a phone call. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses…

    Amy Bishop/ Marketing Land- 7 readers -
  • Is your online marketing agency relationship worth saving?

    … communication doesn’t just kill romantic relationships — it can also lead to fallings-out in the workplace. For example, the Agency Management Institute reports that 50 percent of companies that use an online marketing agency have changed agencies at least once in the last two years. That’s a staggering statistic. There are a lot of reasons agencies…

    Marketing Land- 10 readers -
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