Internet Marketing Industry

  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    … Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat. Moat specializes in viewability, brand safety and detecting non-human traffic. Oracle said it will remain independent, providing analytics to brands like Nestlé and to publishers like NBCUniversal and ESPN…

    Marketing Landin Display- 11 readers -
  • Adblock Plus’s parent company buys content micropayment service Flattr

    … said: We’re excited to continue our work on the Flattr project to give back control to the users of the internet. They should decide how they want to use the internet and how they want to support the content they enjoy. And Eyeo founder Till Faida also told news media: Together, constructive ad blocking and Flattr complete eyeo’s vision of putting…

    Marketing Landin Display Content- 14 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … and communicated across the major social platforms for the organization. These days, he noted, his company sells “into multiple teams, multiple departments,” even though the final purchase decision is often made by an executive like a chief marketing officer. Social media is now a tool for customer acquisition, employee recruiting, demand…

    Marketing Land- 14 readers -
  • 39 questions with Google at SMX West

    … Moeva. In this post, I’m going to recount the bulk of the questions asked, and the answers from Illyes and/or Moeva. Please note that responses have been summarized rather than directly quoted. Check it out! [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Eric Enge/ Marketing Landin SEO Google- 15 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has acquired Snapchat analytics and content creation firm Naritiv. Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics…

    Marketing Landin Social- 20 readers -
  • Cutting-edge martech? 65% of brands have no plans to invest this year

    … and CMOs” in December 2016. Of those surveyed, 78 percent are based in North America, and 53 percent work at companies with more than 200 employees. Responses from B2B and B2C brands were almost evenly split. Respondents said virtual reality (24 percent) and machine learning (23 percent) will have the biggest impact on marketing during the next…

    Matt Mcgee/ Marketing Land- 17 readers -
  • Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

    … was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation Endeavors. Commerce Sciences will discontinue its current free-standing offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made public. Taboola founder/CEO Adam Singolda told…

    Marketing Land- 26 readers -
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