Internet Marketing Industry

  • ColorTV adds search to its OTT services with purchase of Guidebox

    … on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked…

    Marketing Land- 16 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    …), such as in their recent involvement as third-party verification for Facebook. IAS CEO Scott Knoll said that Moat’s new status as part of Oracle’s large marketing and data ecosystem “doesn’t change things at all.” He added that there isn’t another marketing/data platform that owns such a vendor. [Read the full article on MarTech Today.] About The Author Barry…

    Marketing Landin Display- 17 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … and communicated across the major social platforms for the organization. These days, he noted, his company sells “into multiple teams, multiple departments,” even though the final purchase decision is often made by an executive like a chief marketing officer. Social media is now a tool for customer acquisition, employee recruiting, demand…

    Marketing Land- 16 readers -
  • SEO and social: 1 + 1 = 3

    … The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines…

    Eric Enge/ Marketing Landin Social SEO- 19 readers -
    Earlier about the same topic:
  • 39 questions with Google at SMX West

    … Moeva. In this post, I’m going to recount the bulk of the questions asked, and the answers from Illyes and/or Moeva. Please note that responses have been summarized rather than directly quoted. Check it out! [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Eric Enge/ Marketing Landin SEO Google- 16 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … vendor LiftMetrix. Hootsuite Senior Director of Business and Corporate Development Richard Hungerford told me that the acquisitions were part of his company’s effort to court larger enterprise clients, which “require more sophisticated analytics” around paid and organic marketing. Previously, he noted, Hootsuite had no Snapchat capability, and now…

    Marketing Landin Social- 20 readers -
  • Cutting-edge martech? 65% of brands have no plans to invest this year

    … Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey, almost two-thirds said they’re not planning to invest in those cutting-edge technologies in 2017. The data are from Bynder’s just-released “State of Branding 2017” report, which surveyed 562 “global brand managers…

    Matt Mcgee/ Marketing Land- 18 readers -
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