Internet Marketing Industry

  • Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

    … was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation Endeavors. Commerce Sciences will discontinue its current free-standing offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made public. Taboola founder/CEO Adam Singolda told…

    Marketing Land- 24 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    … SEO team, but there are also SEO personnel in some or all of the product/service groups. You may also have an agency in the mix. They may be working in an advisory capacity, or they may be the ones that are doing most of the auditing work, and your main task is to focus their efforts where you most need them. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Eric Enge/ Marketing Landin SEO- 9 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective. Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile: Page loads slowly. Scrolling is non-responsive. Content shifts around. Google wanted to make pages fast in a way…

    Kristi Kellogg/ Marketing Landin Google- 10 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search.

    Marketing Land- 11 readers -
  • Zeta Interactive acquires Acxiom’s marketing division, Impact

    … Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce, or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom is mostly known as a powerhouse data…

    Marketing Land- 18 readers -
  • Perfect your agency pitch: tips from an in-house marketer

    … in an effort to land a phone call. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses…

    Amy Bishop/ Marketing Land- 8 readers -
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