Internet Marketing Industry: Stats

  • SEMPO Releases State Of The Industry Report 2015

    … SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital channels. The report breaks out responses by agencies/consultants and marketers/clients to provide insights from these…

    Ginny Marvin/ Marketing Land- 11 readers -
  • Report: Global Internet Ad Spend To Overtake Traditional TV By 2020

    … The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. The report from ZenithOptimedia shows that online already dominated ad spend in Australia, Canada, Denmark, the Netherlands, Norway, Sweden and the UK in 2014, and will do so in another…

    Ginny Marvin/ Marketing Land- 33 readers -
  • Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works

    … professionals took the survey, with 59 percent saying they have either “extensive” or “limited” use of marketing automation tools. Another 34 percent said they don’t use it now, but plan to in the future. Better news for the automation industry: 86 percent say they believe marketing automation is at least somewhat successful at achieving goals like…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs

    …, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. (Some images used under license from…

    Ginny Marvin/ Marketing Landin Paid Search SEO Display- 6 readers -
  • Survey: Just A Third Of Digital Marketers Make Mobile A Priority

    … overload. The survey aims to look at the challenges marketers are facing in cross-channel marketing. Attribution modeling across channels was cited as the biggest road block to implementing effective cross-channel marketing. If marketers can’t successfully measure the impact of their mobile campaigns, they’ll put their attention elsewhere. Half…

    Ginny Marvin/ Marketing Land- 6 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … this effective persuasion channel. ShareThis has a unique view of the word of mouth phenomenon; its ubiquitous sharing tools allow it to touch the lives of 95% of U.S. internet users across more than 2 million publisher sites and 120+ social media channels. In its quantitative study, “Return on a Share, Quantifying the Monetary Value of Social Sharing…

    Peter Minnium/ Marketing Landin Display- 22 readers -
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