Internet Marketing Industry: Stats

  • SEMPO Releases State Of The Industry Report 2015

    … SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital channels. The report breaks out responses by agencies/consultants and marketers/clients to provide insights from these…

    Ginny Marvin/ Marketing Land- 15 readers -
  • Report: Global Internet Ad Spend To Overtake Traditional TV By 2020

    … The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. The report from ZenithOptimedia shows that online already dominated ad spend in Australia, Canada, Denmark, the Netherlands, Norway, Sweden and the UK in 2014, and will do so in another…

    Ginny Marvin/ Marketing Land- 34 readers -
  • Survey: Just A Third Of Digital Marketers Make Mobile A Priority

    … overload. The survey aims to look at the challenges marketers are facing in cross-channel marketing. Attribution modeling across channels was cited as the biggest road block to implementing effective cross-channel marketing. If marketers can’t successfully measure the impact of their mobile campaigns, they’ll put their attention elsewhere. Half…

    Ginny Marvin/ Marketing Land- 8 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … for every dollar spent in online advertising that has been precisely delivered using purchase-based information. 2. Digital Advertising Enhances The Effectiveness Of Non-Digital Media Channels An econometrics study [PDF] conducted by BrandScience and Microsoft shows that online advertising not only delivers excellent ROI efficiency itself…

    Peter Minnium/ Marketing Landin Display- 31 readers -
Get the top posts daily into your mailbox!
More from around the web