Internet Marketing Industry: Stats

    • Take the MarTech survey: Is marketing art or science?

      The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on the art and science of marketing.

      Marketing Land- 15 readers -
  • SEMPO Releases State Of The Industry Report 2015

    … SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital channels. The report breaks out responses by agencies/consultants and marketers/clients to provide insights from these…

    Ginny Marvin/ Marketing Land- 19 readers -
  • Report: Global Internet Ad Spend To Overtake Traditional TV By 2020

    … this year. Be a part of SMX East, the world's largest search marketing conference programmed by the team from our sister site Search Engine Land. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%. About The Author As Third Door Media's paid…

    Ginny Marvin/ Marketing Land- 34 readers -
  • Survey: Just A Third Of Digital Marketers Make Mobile A Priority

    … overload. The survey aims to look at the challenges marketers are facing in cross-channel marketing. Attribution modeling across channels was cited as the biggest road block to implementing effective cross-channel marketing. If marketers can’t successfully measure the impact of their mobile campaigns, they’ll put their attention elsewhere. Half…

    Ginny Marvin/ Marketing Land- 8 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 31 readers -
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