Internet Marketing Industry: Stats

  • Segment can now track users across sites without third-party cookies

    … Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment is out with a new solution to help brands avoid third-party cookies as they track users between multiple sites. This week, Apple announced refinements to the way its Safari browser treats third-party cookies…

    Marketing Land- 15 readers -
  • Take the MarTech survey: Is marketing art or science?

    …. It should only take a few minutes, and we’d be happy to share the final results with you. And, as a thank-you, we’ll enter you to win a FREE All Access Pass to MarTech (valued at $1795.) Let us know what you think! Click here to take the survey. About The Author Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Special content features, site announcements and occasional sponsor messages are posted by Marketing Land. …

    Marketing Land- 16 readers -
  • SEMPO Releases State Of The Industry Report 2015

    … SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital channels. The report breaks out responses by agencies/consultants and marketers/clients to provide insights from these…

    Ginny Marvin/ Marketing Land- 21 readers -
  • Report: Global Internet Ad Spend To Overtake Traditional TV By 2020

    … The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. The report from ZenithOptimedia shows that online already dominated ad spend in Australia, Canada, Denmark, the Netherlands, Norway, Sweden and the UK in 2014, and will do so in another…

    Ginny Marvin/ Marketing Land- 37 readers -
  • Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works

    … professionals took the survey, with 59 percent saying they have either “extensive” or “limited” use of marketing automation tools. Another 34 percent said they don’t use it now, but plan to in the future. Better news for the automation industry: 86 percent say they believe marketing automation is at least somewhat successful at achieving goals like…

    Matt Mcgee/ Marketing Land- 8 readers -
  • Survey: Just A Third Of Digital Marketers Make Mobile A Priority

    … overload. The survey aims to look at the challenges marketers are facing in cross-channel marketing. Attribution modeling across channels was cited as the biggest road block to implementing effective cross-channel marketing. If marketers can’t successfully measure the impact of their mobile campaigns, they’ll put their attention elsewhere. Half…

    Ginny Marvin/ Marketing Land- 9 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 32 readers -
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