Internet Marketing Maturity

  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    … such as mobile monetization, viewability and, of course, cross-screen. That brings me to two areas that I'm flagging for this time next year: programmatic approaches to TV and cross-channel itself. As the buy side embraces both, data science will continue to advance, which will improve our ability to measure, attribute and optimize. We'll be far…

    Kendall Allen/ Marketing Landin Display- 13 readers -
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