Internet Retail

  • The Global Marketer’s Guide To APAC Holidays

    … The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads…

    Nanigansin Social- 24 readers -
  • The Global Marketer’s Guide to European Holidays

    … Marketers looking to break into the European marketplace have a lot to learn in order to successfully target their social ads. Not only does the European market consist of a wide range of languages, cultures and religions, but each country also has its own list of unique holidays to consider. To make it easier to tailor your ads to each country…

    Nanigans- 19 readers -
  • The Global Marketer’s Guide To North American Holidays

    …, gardening and yard work, garage sales, and camping. Also in May, families begin to prepare for upcoming summer weddings and graduations, with many of them purchasing gifts, clothing for the big day or decorations for accompanying parties. In the US, Memorial Day is considered to be the unofficial start of summer. Many retailers hold sales during…

    Nanigans- 16 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 13 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … Instagram should seize this new advertising opportunity. Consider installing a mobile SDK. That way you can automatically receive mobile ad tracking data back into campaign optimization and understand the lifetime value of new customers. That knowledge is key for guiding the direction of any future advertising campaigns and the first step in building…

    Nanigans- 15 readers -