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The SuperBowl is right around the corner and presents tremendous opportunity for brands to jump into the spotlight. Of course, the big brands are spending millions of dollars to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation.
… Content Marketing, Content Promotion, Mobile, Owned Media, Paid Media Native advertising – you’ve seen it, you’ve clicked on it, and you may not even have realized it. Since the advent of the smart phone, the plague of the mobile advertising world has been display ads. They leap out, rather offensively, from otherwise slick and good-looking…
… value. We’ll dig into tactics and strategies to identify such negative strategies and transition to an approach that will deliver much higher result for both you and the members of your social media communities. Episode Highlights: Interruption marketing defined Acknowledging if you are guilty of interruption marketing How to quit…