Interruption Marketing

Interruption marketing is a pejorative term that refers to promoting a product through continued advertising, promotions, public relations and sales. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning, namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign marketing communication and product marketing.)
Posts about Interruption Marketing
  • SuperBowl Social Media Marketing – 10 Tips to Score a TouchDown for Your Brand

    The SuperBowl is right around the corner and presents tremendous opportunity for brands to jump into the spotlight. Of course, the big brands are spending millions of dollars to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation.

    Pam Marketing Nut- 22 readers -
  • Mobile Native Ads: the Future (and Now) of Marketing

    … Content Marketing, Content Promotion, Mobile, Owned Media, Paid Media Native advertising – you’ve seen it, you’ve clicked on it, and you may not even have realized it. Since the advent of the smart phone, the plague of the mobile advertising world has been display ads. They leap out, rather offensively, from otherwise slick and good-looking…

    Elad Natanson/ Relevancein Display Mobile Content- 17 readers -
  • Stop the Interruption Marketing and Start Delivering Value!

    … value. We’ll dig into tactics and strategies to identify such negative strategies and transition to an approach that will deliver much higher result for both you and the members of your social media communities. Episode Highlights: Interruption marketing defined Acknowledging if you are guilty of interruption marketing How to quit…

    Pam Marketing Nutin Content- 31 readers -
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