Interruption Marketing

Interruption marketing is a pejorative term that refers to promoting a product through continued advertising, promotions, public relations and sales. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning, namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign marketing communication and product marketing.)
Posts about Interruption Marketing
  • Mobile Native Ads: the Future (and Now) of Marketing

    … websites and apps, and all we want to do is avoid them. Traditional display ads on mobiles have seen click through rates (CTRs) fall at an incredible rate. The average CTR on mobiles has fallen to 0.04 percent, according to this Digiday article. People have simply adapted to avoiding them; no one wants to be interrupted any more. And so they’ve…

    Elad Natanson/ Relevancein Display Mobile Content- 11 readers -
  • Stop the Interruption Marketing and Start Delivering Value!

    … the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline. In this episode of the Social Zoom Factor podcast, I help you do a reality check on if you are interrupting conversations versus providing…

    Pam Marketing Nutin Content- 25 readers -
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