Interruption Marketing

Interruption marketing is a pejorative term that refers to promoting a product through continued advertising, promotions, public relations and sales. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning, namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign marketing communication and product marketing.)
Posts about Interruption Marketing
  • Mobile Native Ads: the Future (and Now) of Marketing

    Content Marketing, Content Promotion, Mobile, Owned Media, Paid Media Native advertising – you’ve seen it, you’ve clicked on it, and you may not even have realized it. Since the advent of the smart phone, the plague of the mobile advertising world has been display ads. They leap out, rather offensively, from otherwise slick and good-looking websites and apps, and all we wa ...

    Elad Natanson/ Relevance- 11 readers -
  • Stop the Interruption Marketing and Start Delivering Value!

    … Times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today. It’s clear there is not a need to send mass numbers of tweets or Facebook updates to fill space. The social inter webs are tearing at the seams with an overwhelming amount…

    Pam Marketing Nutin Content- 25 readers -
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