Interstitial Ads

  • Unity: 71% of Players Prefer Watching Video Ads to ‘Pay’ for In-Game Content

    …, including full-screen picture ads, banner ads and interstitial video ads. In addition, 78 percent of players said they are open to engaging with rewarded video ads. The report found 62 percent of developers saw user retention climb or stabilize after introducing rewarded video ads to their game. In addition, 86 percent of developers said…

    AllTwitterin Content- 15 readers -
  • The Playbook: Online Video Ads: Interstitial vs. Autoplay

    …To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital […]…

    Nanigans- 8 readers -
  • 3 Tips From Twitter on Monetizing Your Mobile App

    …. Finally, Twitter encouraged developers to consider placing banner, interstitial or native ads in their apps. While banner ads are simple to integrate, Twitter said interstitial ads can ‘command higher prices from advertisers’ because these ads take over the entire screen, rather than resting along the edge. Twitter said developers should test ads first…

    AllFacebookin Social Twitter- 19 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … In late first quarter of 2013, research powerhouse IDC along with app market intelligence firm App Annie published a report entitled: “Mobile App Advertising and Monetization Spotlight 2012-2017: The Economics of Free.” The report explored their findings on models related to app monetization that was broken down by country, and included mobile…

    AllFacebookin Mobile- 26 readers -
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