Interviewing

  • Interviewer Tips: Insights For Building A Strong PPC Team

    … April 4, 2017 In my current role as Director of Services for Hanapin Marketing, one of the key challenges I face is interviewing potential candidates for various PPC jobs. Hiring is critical because as the saying goes “get the people right and everything else takes care of itself.” Consequently, hiring the wrong people leads to negative…

    Jeff Baum/ PPC Heroin Paid Search- 13 readers -
  • Using experts to create great blogs

    … interviewing your subject you should take notes to get a grasp for the general concepts they’re covering, but also record direct quotes to add credibility and a human element to your story. Give them credit Of course with any information provided by someone else, especially direct quotes, you’ll need to credit them. In your blog be sure to give your…

    Lush Digitalin Content- 16 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 12 readers -
  • 5 ways to master appearing in front of the camera

    … Through my work as a senior producer, I get to work with all kinds of different on-screen talent. I am amazed — on an almost daily basis — at how different people react when faced with the prospect of being in front of the camera. It can be a daunting task standing in front of, or being interviewed on, camera. Consider these things next time you…

    Lush Digital- 17 readers -
  • Interview techniques for tricky talent

    …-word answer guys to people experiencing shock. In the marketing world you don’t necessarily come across all the archetypal “difficult interviewees”, but you will occasionally come across someone who’s tricky to get answers from. Whether you’re interviewing someone for a blog post, a podcast, a corporate video, or even if you’re just trying to get…

    Lush Digital- 22 readers -