Interviews

    • Markforged’s top marketer on making the leap from martech leader to CMO

      Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to the marketing functions of her job. “I was taking equipment to different sites like Intel, and AMD, and all these chip manufacturers, and loved the marketing aspect of that ...

      Amy Gesenhues/ Marketing Land- 25 readers -
    • Interview with Oleg Shchegolev @SEMrush

      Hello Marketers! In our latest interview, I had the opportunity to speak with Oleg Shchegolev, the CEO of SEMrush. For any readers from the digital marketing world, SEMrush needs no introduction. It is one of the most popular competitor research tools available. SEMrush was founded in 2008, and over the past 9 years, the company has grown into a huge success with four offices ...

      Rise to the Top- 20 readers -
  • The Truth About the Instagram Shadow Ban – with Jenn Herman

    … Yes – We are going there. It’s time to discuss … the Instagram Shadow Ban!!! Cue ominous music and announcer… “Ever since I started using (insert tool here), I’ve been Shadow Banned!” “Help! My engagement on Instagram has tanked! Have I been Shadow Banned?” “I’ve heard using the same hashtags over and over can get me Shadow Banned…

    Tailwind Blogin Social- 19 readers -
  • Video Interview With Rob Monster, CEO of DigitalTown

    … I recently posted an article here on PPC Ian highlighting my angel investing approach. While I’m a dividend investor at heart, I take great pride in allocating capital towards promising early-stage technology companies, especially when the CEO is a personal friend. Well, it just so happens that DigitalTown (the topic of today’s post) happens…

    Ian Lopuch/ PPC Ianin Paid Search- 19 readers -
  • How LiftMaster Leverages Digital Solutions to Market Locally at Scale

    … If you own or have ever seen ads for garage-door openers, there is a good chance you’ve come into contact with LiftMaster and Chamberlain. These brands, both owned by parent company Chamberlain Group, are the leading providers of garage-door openers in the United States. In order to maintain their leading position in the market, Chamberlain…

    Street Fightin How To's- 18 readers -
  • Maritz’s first Chief Behavioral Officer is building on ‘nudges’

    … Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose higher-calorie dishes. When selecting accessories for a car by swiping choices…

    Marketing Land- 17 readers -
  • How Red Wing Shoes Finds Its Stride in Brand Marketing

    … It is hard to find a more personal product than footwear, especially when a worker’s safety depends on it. For Red Wing Shoes, a maker and seller of work boots, its brand is literally with its customers every step of the way. The company’s boots are worn by landscapers, farmers, loggers, miners, and workers in many other industries where footwear…

    Street Fightin Paid Search How To's- 14 readers -
  • After Some Challenging Pivots, Moz Digs Deeper for Growth

    … the local product, which we’re really proud of, and the core SEO flagship product that we have play very nicely together. One of the really fascinating, interesting, exciting, challenging, baffling, energizing things about how SEO is changing is this different SERP topography, that it’s there’s different kind of SERP results, and it’s not as simple as 10…

    David Hirschman/ Street Fightin SEO- 16 readers -
  • Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

    … It is almost a given that consumers will need insurance coverage for many aspects of their lives, but it can still take a personal touch to get their attention at the local level. National brands regularly run campaigns across television and other media outlets that span the country. But regardless of how well-known a brand may be, the business…

    Street Fight- 21 readers -
  • Conversation with Mark Joyner about Entrepreneurship

    … I wrote a piece about why you should stop calling yourself an entrepreneur, with Mark Joyner, god father of the internet. The audio was pretty bad and I decided to get it transcribed for you guys as I believe this was a very great conversation. Ian Fernando: Wad up guys Ian Fernando here and I got a special treat guest for you guys Mark Joyner…

    Failing at Success is a Great Hobby- 12 readers -
  • Interview: Tatiana Alshevskaya, Account Manager at Mobidea Network

    … the interview!! Tell us a little bit about yourself. How old are you? Where do you live? Hello! My name is Tanya. I’m 27 years old. Several years ago, I came from Belarus to Portugal to do my Master’s degree in International Business. Since then, I’ve been happily based in Lisbon. It’s an amazing city with great weather, friendly people…

    KJ Rockerin Affiliate- 15 readers -
  • Janet Delaney On Hand-Painted Signs

    … One thing I love about art is that an illustration is like a window into an artist’s mind, soul, or whatever you might call it. Some artworks and paintings are super happy, with bright, colorful details right at your face. Some others express deep meaning through fewer elements and simpler colors. Elicia Edijanto is one of those artists that tell…

    Failing at Success is a Great Hobby- 20 readers -
Get the top posts daily into your mailbox!
More from around the web