Interviews

  • Through This Ourglass, Watching TV in Public Is More Fun

    … At the outset, Ourglass, based in Campbell, Calif., thought it was going to be selling hardware products to bars and restaurants. But why do that when you can give all that away and sell lucrative sponsorships? And how? By making the TV smarter of course. “Making TV smarter” has been the mantra for many a failed startup over the years. I won’t…

    Street Fightin Social- 13 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    There’s no question that brands big and small not only want to take advantage of mobile/local campaigns — but also see real results. Companies want to know if a campaign actually brought customers to a store. Local data can provide the answer — so long as it’s clearly defined and comes from reliable outlets.

    Street Fight- 20 readers -
  • Ray Edwards Copywriter Interview – How to Write Copy That Sells

    … sales copy) Plus Ray has some very wise words about SEO Copywriting – top advice for all serious bloggers (19.55 min) => Listen to this Podcast several times. It really is that GOOD! Ray Edwards Copywriter | Podcast (Click to listen) Ray Edwards – 5 Recommended Books on Writing and Copywriting => How to Write Copy that Sells By Ray Edwards…

    How To Make Money Onlinein How To's- 12 readers -
  • Why TGI Fridays Is Thinking About Marketing Like a Startup

    … Forming a digital marketing strategy is no cookie-cutter affair for many restaurants. Attracting foot traffic at a TGI Fridays is not the same as pitching customers a deal on a sweater at store. Rather than appeal just on price, restaurants must literally play to consumers’ appetites. Timing can be as much of a factor as the type of message…

    Street Fight- 17 readers -
  • Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

    … Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand such as SharkNinja, whose products have long lifecycles. That makes it all the more important to ensure digital marketing is effective in its reach, and cognizant of its…

    Street Fight- 15 readers -
  • Why Google Play Sees Complementary Roles for Travel and Local Apps

    … A few taps is all it takes with an app to book travel arrangements or order dinner, and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. It comes down to a realization that even when making plans on a global scale, arriving…

    Street Fightin Google- 23 readers -
  • GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace

    … Putting tools for creating websites in front of local businesses does not always mean they will jump to attempt web design for themselves. Whether it is to produce a true e-commerce channel or digital marketing to reach local customers, business owners scarcely have time to figure out how to get started. Providers such as GoDaddy help these…

    Street Fight- 14 readers -
  • How Harman Takes Electronics Marketing to the Local Level

    … Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Harman, which was acquired by Samsung in March, produces connected products such as audio systems through its brands that include JBL and Bang Olufsen Automotive. Its…

    Street Fightin Mobile How To's- 11 readers -
  • Interview with David Braun @TemplateMonster

    … in evolving and optimizing our efficiency over time. Check out even more interesting and insightful interviews with renowned marketers. The post Interview with David Braun @TemplateMonster appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog. …

    Rise to the Topin Social- 31 readers -
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