• MapQuest Tackling More Location Data and Services Under Verizon Ownership

      As a veteran player in digital mapping, MapQuest has amassed a vast amount of location data over the years. Elise Neel, the head of MapQuest for business, says the company has evolved to meet not only the needs of marketers and other clients, but the demands of its owners. Verizon acquired MapQuest’s parent, AOL, in 2015 — and with that change came a new set of responsibilit ...

      Street Fight- 19 readers -
    • Interview with David Braun @TemplateMonster

      With over 22,000 design templates and 20 million paying customers, TemplateMonster is one of the largest web design marketplaces on the Internet. While there are tons of similar services out there, TemplateMonster was one of the first companies to introduce ready-made templates and themes into the market. And at the center of TemplateMonster’s success is their CEO David Braun.

      Rise to the Topin Social- 26 readers -
  • The Ultimate Interview Guide for Fresh Graduates

    … A phrase that scares the life out of fresh graduates is “job interviews.” But little do they know that interviews are the only gateway to the corporate world. Interviews are the key to unlocking the first doors to their ideal professional lives. Being prepared for formal job interviews is indispensable, but it is simple too. With a little…

    Growmap- 16 readers -
  • Interviewer Tips: Insights For Building A Strong PPC Team

    … recruiter you’ll have to complete this step prior to beginning the interview process. Interviewing candidates is serious business so make sure to do plenty of homework on the people you’re going to talk to. I begin prepping for interviews by reviewing the applicant’s resume and checking out their LinkedIn profile. Conducting this prep work helps me…

    Jeff Baum/ PPC Heroin Paid Search- 13 readers -
  • YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    … YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has…

    David Hirschman/ Street Fight- 17 readers -
  • Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

    … Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number…

    Street Fight- 24 readers -
  • How Turning Loyalty Campaigns Into a Data Play Transformed Empyr

    … Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from a merchant’s marketing efforts — is such a holy grail in local, explicitly proving that spending money…

    Street Fightin How To's- 16 readers -
  • MarTech and Small Business: An Interview With Scott Brinker

    … With marketing technology, much of the emphasis is focused on enterprise. Here at TechWyse, the majority of potential and current client partners I speak with on a daily basis fall into the small and medium-sized business (SMB) category: Trades, professional services, and other niche local businesses. Small business owners are bombarded with cold…

    Rise to the Top- 24 readers -
  • Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

    … A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms…

    Street Fight- 17 readers -
  • Interview with the Wizard of Moz: Rand Fishkin

    … Interview series that we’ve had the opportunity to interview Rand. You can read the previous interviews here: The post Interview with the Wizard of Moz: Rand Fishkin appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog. …

    Rise to the Top- 76 readers -
  • Near CEO: Bad Data Remains a Big Challenge for Location Platforms

    … The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases. While some of the most obvious uses of location data are in understanding…

    David Hirschman/ Street Fight- 31 readers -
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