Interviews

  • Sponsored Video: PlaceIQ on Location Data’s Expanding Role for Brands

    … Sponsored Video: PlaceIQ on Location Data’s Expanding Role for Brands February 14, 2018 by Michael Boland Leave a Comment Filed Under: #SFSW18, Interviews Location data continues to evolve. And it’s not just tactics for data collection and deployment, but the changing ways it’s being used by brand advertisers. In addition to campaign…

    Michael Boland/ Street Fight- 6 readers -
  • Interview with Chris Brogan @owner.media

    … Hello there folks! Today on TechWyse Interviews, we have a very special guest. He is well known in the social media marketing and personal branding industry as a successful marketing consultant and a well-known public speaker. One of the New York Times bestselling authors, Chris Brogan has consulted with companies like Microsoft, Google, Disney…

    Rise to the Top- 8 readers -
  • Angel Investing: My Experience With SAFE Agreements

    … Happy New Year, everybody! Having placed three angel investments during a single year, 2017 was a big year for this investor. While I primarily invest for dividends and cash flow (via dividend-paying stocks and real estate), I now allocate around (but no more than) 10% of my portfolio to higher risk angel investments. While these investments can…

    Ian Lopuch/ PPC Ian- 11 readers -
  • Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

    … Looking ahead to 2018 and 2019, Victor Wong, CEO of marketing tech company Thunder, sees big changes in store for marketers. Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going…

    Street Fight- 16 readers -
  • Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

    … Many people who need corrective eyewear visit eye care stores every year as a regular part of life. This repeat type of business has become more and more attractive to a host of competitors who see the potential for long-term customers. These days, a slew of online-only outlets have begun to offer eyewear, putting pressure on their traditional…

    Street Fight- 15 readers -
  • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

    … Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide real-world…

    Street Fightin Mobile- 14 readers -
  • How to Visualize Cause and Effect in Local Brand Marketing

    … Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command. Proof Analytics…

    Street Fightin How To's- 10 readers -
  • Brand-building Expert Norty Cohen to Marketers: Consumer Engagement Is Key

    … Some local marketers have the wrong end of the stick. That’s the message from veteran brand expert, Norty Cohen CEO of St. Louis-based ad and creative agency Moosylvania. The company produces an annual report on the Top 100 global brands. What he learned from that research has now been made into a book on the matter of how to market in what…

    Street Fight- 14 readers -
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