Intuit

Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. It is incorporated in Delaware and headquartered in Mountain View, California.
Posts about Intuit
    • 10 years on: Once a first mover, Mint must work to stay relevant

      Mint was an instant hit when it launched launched 10 years ago. It came out of nowhere, making something boring but important like budgeting kind of fun. It was easy to use, and best of all, it was free. It was so full of promise it exceeded its new user acquisition goal of 100,000 in the first six months — by 10 times that. Two years in, it hit 1.

      Digiday- 15 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    … will be lower, but with that comes potential challenges: The good news for aspiring small business owners: With the proliferation of new, affordable technologies and platforms for starting and running a business, becoming a business owner in 2017 will be cheaper and easier than ever before. Companies like Intuit, Shopify and Square have solved many…

    David Cohen/ AllFacebookin Mobile Facebook- 20 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of customer success. Fundera is a marketplace where business owners can compare offers from financial lenders while having them compete for their business. Digital financial services is another fast-growing area, and the lending market in particular is ripe for disruption. Gimbal Founder Departs Kevin Hunter, co-founder and chief operating officer…

    Geoff Michener/ Street Fightin EMail- 14 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …, our hypothesis may be a bit optimistic. Most respondents think that if there’s real opportunity to be had, it’s either over the head of most of their customers or still a ways out. Supplier strategies are mixed. Would-be connector Intuit is spinning off some products that linked marketing and sales, while Square is adding back-office operations…

    Street Fightin SEO Mobile- 11 readers -
  • Why You Need to Upgrade Your Card Swipe to EMV

    … to allow SMBs to easily sell online, at their retail location and everywhere in between. The Shift to EMV Credit Cards Credit card companies making a transition to chip enabled credit cards by October 1st, 2015, known as EMV cards. EMV stands for Europay, MasterCard, and Visa, the developers of the standard. This shift means all your customers’ cards…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … of readers and high engaged time. Intuit’s MintLife blog captures this insight admirably. The award-winning blog for Mint.com reaches over 2 million readers, with barely any mentions of Mint.com itself. Instead, Intuit and Mint strive to create brand trust by providing neutral, marketing-free personal finance advice and articles. The result? Prominent…

    The Content Strategistin Content- 11 readers -
  • 4 Big News Stories of 2014 for Local Online Marketing

    … Heats Up Square, the maker of the mobile credit-card reader for small businesses, began offering appointment scheduling to its customers. GoDaddy, the web hosting company, launched payment services for small business via PayPal. Intuit, the maker of QuickBooks small-business accounting software, grew the customer base 27% in the third quarter…

    Jeff B. Copeland/ Dex Media- 22 readers -
  • The best social media books for your holiday reading

    … have you read in 2014 that you would recommend? Disclosures: All books and images are affiliate links. Gini Dietrich did some paid work for me in 2014. I did a paid webinar for Ann’s company Marketing Profs in 2014. Glen Gilmore is on the faculty of Rutgers University, where I teach. The post The best social media books for your holiday reading…

    {grow}in Social Twitter- 3 readers -
  • 4 Small Business Marketing Predictions for 2015

    … businesses will take a “wait and see” approach in 2015. While there is a lot of buzz around the transformative potential of Apple Pay and Google Wallet, the reality is that both need adoption by small businesses to be successful. Small businesses account for more than half of all U.S. sales and they are not typically early adopters of new technologies…

    Constant Contactin Mobile- 13 readers -
  • The Growing Market for Networked SMB Software

    … Market Is Growing For two decades, the business software industry remained relatively quiet. Companies such as Micros and NCR sold point-of-sale terminals and digital cash registers to restaurants, hospitality and retail merchants. In the back-office, Intuit and others peddled tax and accounting software to small businesses. Over the course…

    Steven Jacobs/ Street Fight- 8 readers -
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