Inverse Proportionality

  • How to Beat the Inverse Proportionality Marketing Paradox

    … Earned Media, Executive's Corner, Owned Media, Relationship Building There’s a problem in marketing that’s keeping my colleague awake at night. He wants to provide his clients with excellent results, but finds new and emerging channels of communication present a perplexing problem. In this article, “The Late-Adoption/Profitability Paradox…

    Rodger Johnson/ Relevancein How To's- 9 readers -
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