Inverse Proportionality

  • How to Beat the Inverse Proportionality Marketing Paradox

    … the marketer spends hours pitching without much success. How we turn inverse proportional service delivery on its ear starts with challenging the notion many marketers hold about an audience and replacing it with a more strategic understanding of niche groups. Why Audiences Are Different Than Niche Groups Scan a few marketing blogs and you’ll see most…

    Rodger Johnson/ Relevancein How To's- 9 readers -
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