Inverse Proportionality

  • How to Beat the Inverse Proportionality Marketing Paradox

    …, argued niche groups are interdependent to the shared issue that affects them. Building on Blumer, Putnam and Stohl’s research, we can understand that identifying niche groups gives marketers a strategic advantage when providing media relations services. Niche groups are interdependent because they share the same values, beliefs, views, understand…

    Rodger Johnson/ Relevancein How To's- 10 readers -
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