Invisible Brand

  • The Content Challenge of the Invisible Brand

    … Published 1 min ago 34 You know it when you see it. The drama unfolds. It draws you in with a compelling story line. It presents a mystery or a dilemma. Here’s an example: It’s only at the very end – sometimes in the very last frame, sometimes just as product placement – that the brand is revealed. In this case it’s Choice Hotels. I’m…

    Relevancein Content- 13 readers -
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