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Seventy percent of B2C customers look at product reviews before contacting a salesperson. The reality in the B2B world is the same. According to Avanade, 61 percent of business decision-makers view third-party sites and peer reviews as more important than conversations with a company’s salesperson. They are your invisible customers.
… physical presence a digital one. Finally, don’t underestimate the power of a third-party review. People make purchasing decisions because of the people they know rather than what you sell. Want to learn more about how to find your invisible customers and turn them visible? Register for our webinar with Tom Martin! Images: Surian Soosay, Simon, Karlis Dambrans (Creative Commons) …