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Seventy percent of B2C customers look at product reviews before contacting a salesperson. The reality in the B2B world is the same. According to Avanade, 61 percent of business decision-makers view third-party sites and peer reviews as more important than conversations with a company’s salesperson. They are your invisible customers.
… housed on a YouTube channel or other social networks like Instagram and Pinterest to give me an idea of what it’s like to train with you. Tip: If you aren’t considering a responsive or adaptive design when it comes to your website, now is the time to do so. You’re going to lose any number of invisible customers if you don’t. Social is a powerful tool…