Invisible Customers

  • 5 Tips for Finding Your Invisible Customers

    … is what Tom Martin, quoting Andy Grove, calls a “strategic inflection.” The rules of doing business have fundamentally changed. You can either evolve with those rules, or you can go extinct. If you choose the former, you’ll want to consider the following five tips: 1. Find propinquity points “Propinquity” is the idea that the greater the proximity…

    Erin Feldman/ Vocus Blogin Content- 7 readers -
  • 3 Ways to Turn Invisible Customers Visible

    … physical presence a digital one. Finally, don’t underestimate the power of a third-party review. People make purchasing decisions because of the people they know rather than what you sell. Want to learn more about how to find your invisible customers and turn them visible? Register for our webinar with Tom Martin! Images: Surian Soosay, Simon, Karlis Dambrans (Creative Commons) …

    Erin Feldman/ Vocus Blogin Social- 8 readers -
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