Invoca

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today…

    Marketing Technology Blogin How To's- 26 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … has joined Cars.com as the company’s Chief Legal Officer. Rogers most recently served as Senior Vice President and General Counsel for Orbitz Worldwide. *** Looking for a new job? Here are some openings! Factual is in need of a demand manager to focus on Agency and Strategic Accounts.. NASCAR is looking for a manager of digital revenue operations…

    Geoff Michener/ Street Fight- 22 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … comes from. The same survey found that only 4% of merchants use call tracking, while 13% use promotion codes and coupons to determine whether a marketing method is working. It’s in the best interest of vendors to ensure that their merchant clients know what tools are bringing customers into their stores. When a vendor doesn’t provide its own lead…

    Stephanie Miles/ Street Fightin EMail- 15 readers -
  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … — across devices. Beyond rethinking their ad units, they need to rearchitect their discovery and purchase flows from a mobile-first perspective. Calls are the future; it’s time for marketers to answer. Jason Spievak is the co-founder and CEO of call intelligence company Invoca, formerly RingRevenue. Prior to that, he was a director and chief financial officer at voice-over-Internet-protocol software and service provider CallWave, where he led the company’s initial public offering in 2004. Image courtesy of Shutterstock. …

    AllFacebookin Social Mobile Google Facebook- 14 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …, such as calls, could cost companies millions in missed revenue opportunities. This infographic from Invoca provides background on why marketers need to think about their marketing data in terms of both calls AND clicks. An accompanying ebook provides actionable advice about how marketers can add call intelligence to their toolset, optimizing…

    Douglas Karr/ Marketing Technology Blogin Mobile- 16 readers -
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