Invoca

  • How Affiliate Marketers Are Scoring 50% Conversion Rates

    When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that phone calls have conversion ...

    Performance Marketing Insider- 16 readers -
  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … that convert over the phone. Just by turning on Invoca, we immediately cut our cost per lead (CPL) in half. This is because we were able to attribute all of our phone leads to the various digital campaigns a prospect or customer interacted with before calling us. We’ve learned that nobody calls and explains the details of how they heard about us — we can…

    Marketing Technology Blogin How To's- 23 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX October 21, 2016 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like…

    Geoff Michener/ Street Fight- 16 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … tracking technology, it makes sense to look outward and recommend other tools that SMBs can use. Here are seven options, each fit for a different type of business or marketing scenario. 1. CallFire: Track the effectiveness of digital campaigns. Merchants who run multiple digital campaigns can use CallFire to determine which of those campaigns…

    Stephanie Miles/ Street Fightin EMail- 15 readers -
  • The Importance of Phone Calls in the Customer Journey

    … is simply convenience. More and more people are utilizing mobile devices to research and find the businesses they wish to connect with. The ability to simply connect right there is all to convenient. If you don’t have it and your competitors do, they’re probably going to get the call and you won’t. That’s not a theory – Invoca’s data shows that phone…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … — across devices. Beyond rethinking their ad units, they need to rearchitect their discovery and purchase flows from a mobile-first perspective. Calls are the future; it’s time for marketers to answer. Jason Spievak is the co-founder and CEO of call intelligence company Invoca, formerly RingRevenue. Prior to that, he was a director and chief financial officer at voice-over-Internet-protocol software and service provider CallWave, where he led the company’s initial public offering in 2004. Image courtesy of Shutterstock. …

    AllFacebookin Social Mobile Google Facebook- 13 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …, such as calls, could cost companies millions in missed revenue opportunities. This infographic from Invoca provides background on why marketers need to think about their marketing data in terms of both calls AND clicks. An accompanying ebook provides actionable advice about how marketers can add call intelligence to their toolset, optimizing…

    Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
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