Invoca

  • How Affiliate Marketers Are Scoring 50% Conversion Rates

    When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that phone calls have conversion ...

    Performance Marketing Insider- 16 readers -
  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today…

    Marketing Technology Blogin How To's- 20 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … in venture capital in 2016. Former IAC Executive Joins Comcast Ventures Comcast Ventures, the venture capital arm of Comcast Corporation, has hired Dinesh Moorjani as Managing Director. Prior to joining Comcast Ventures, Moorjani served as Executive-in-Residence at Warburg Pincus and co-founded Tinder while at IAC. CLO Hired at Cars.com Jim Rogers…

    Geoff Michener/ Street Fight- 13 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … by merchants to better understand cross-channel and multi-device marketing performance without making any changes to their phone systems. Invoca’s pricing starts at $1,000 per month. 4. ReachEdge by ReachLocal: Understand which channels are driving sales. An online marketing provider for SMBs, ReachLocal uses lead conversion software to help clients…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … — across devices. Beyond rethinking their ad units, they need to rearchitect their discovery and purchase flows from a mobile-first perspective. Calls are the future; it’s time for marketers to answer. Jason Spievak is the co-founder and CEO of call intelligence company Invoca, formerly RingRevenue. Prior to that, he was a director and chief financial officer at voice-over-Internet-protocol software and service provider CallWave, where he led the company’s initial public offering in 2004. Image courtesy of Shutterstock. …

    AllFacebookin Social Mobile Google Facebook- 12 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …, such as calls, could cost companies millions in missed revenue opportunities. This infographic from Invoca provides background on why marketers need to think about their marketing data in terms of both calls AND clicks. An accompanying ebook provides actionable advice about how marketers can add call intelligence to their toolset, optimizing…

    Douglas Karr/ Marketing Technology Blogin Mobile- 14 readers -
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