Invoca

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … that convert over the phone. Just by turning on Invoca, we immediately cut our cost per lead (CPL) in half. This is because we were able to attribute all of our phone leads to the various digital campaigns a prospect or customer interacted with before calling us. We’ve learned that nobody calls and explains the details of how they heard about us — we can…

    Marketing Technology Blogin How To's- 14 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … has joined Cars.com as the company’s Chief Legal Officer. Rogers most recently served as Senior Vice President and General Counsel for Orbitz Worldwide. *** Looking for a new job? Here are some openings! Factual is in need of a demand manager to focus on Agency and Strategic Accounts.. NASCAR is looking for a manager of digital revenue operations…

    Geoff Michener/ Street Fight- 12 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … phone, he or she already knows how the customer found the business and what the customer is looking for. These insights can help the merchant target his or her sales efforts. ResponseTap offers flexible pricing and agency-specific rates. 3. Invoca: Make calls as trackable as clicks. Invoca goes beyond basic call tracking, with advanced attribution…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • The Importance of Phone Calls in the Customer Journey

    … is simply convenience. More and more people are utilizing mobile devices to research and find the businesses they wish to connect with. The ability to simply connect right there is all to convenient. If you don’t have it and your competitors do, they’re probably going to get the call and you won’t. That’s not a theory – Invoca’s data shows that phone…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … — across devices. Beyond rethinking their ad units, they need to rearchitect their discovery and purchase flows from a mobile-first perspective. Calls are the future; it’s time for marketers to answer. Jason Spievak is the co-founder and CEO of call intelligence company Invoca, formerly RingRevenue. Prior to that, he was a director and chief financial officer at voice-over-Internet-protocol software and service provider CallWave, where he led the company’s initial public offering in 2004. Image courtesy of Shutterstock. …

    AllFacebookin Social Mobile Google Facebook- 11 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …. There’s a huge problem, though. Their marketing department utilizes the same phone number throughout all campaigns regardless of medium. The result is that anyone who calls into the company is attributed by default to traditional media. While there’s no doubt that traditional media is driving calls, the client is overestimating its impact…

    Douglas Karr/ Marketing Technology Blogin Mobile- 12 readers -
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