Invoca

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today…

    Marketing Technology Blogin How To's- 16 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … has joined Cars.com as the company’s Chief Legal Officer. Rogers most recently served as Senior Vice President and General Counsel for Orbitz Worldwide. *** Looking for a new job? Here are some openings! Factual is in need of a demand manager to focus on Agency and Strategic Accounts.. NASCAR is looking for a manager of digital revenue operations…

    Geoff Michener/ Street Fight- 13 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … phone, he or she already knows how the customer found the business and what the customer is looking for. These insights can help the merchant target his or her sales efforts. ResponseTap offers flexible pricing and agency-specific rates. 3. Invoca: Make calls as trackable as clicks. Invoca goes beyond basic call tracking, with advanced attribution…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s…

    AllFacebookin Social Mobile Google Facebook- 12 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …, such as calls, could cost companies millions in missed revenue opportunities. This infographic from Invoca provides background on why marketers need to think about their marketing data in terms of both calls AND clicks. An accompanying ebook provides actionable advice about how marketers can add call intelligence to their toolset, optimizing…

    Douglas Karr/ Marketing Technology Blogin Mobile- 13 readers -
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