Iprospect

  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 10 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … Facebook offered another rare peek into the performance of its Audience Network, saying that 6 percent of all time spent on mobile applications is spent on apps running Audience Network. The social network also said in a Facebook for Business post that advertisers using Facebook’s Audience Network have scaled their ad impressions by 6 percent…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …?” (Steve Beatty, iProspect) 4. Start hyper-optimizing title tags. “Hyper-optimize your title tags, header tags, and descriptions to include zip, neighborhood and town/city. Often, big businesses don’t have the time to optimize their location pages to that level. Publish local focused content with local keywords, again, because large businesses won’t…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
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