Iprospect

  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 9 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … more engaging than banner ads, and Audience Network publishers know it: 80 percent of Audience Network impressions are now native. The social network also highlighted two companies’ success stories with Audience Network: Dentsu digital marketing agency iProspect and music-streaming app Spotify. Facebook said iProspect has seen its revenue per…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …?” (Steve Beatty, iProspect) 4. Start hyper-optimizing title tags. “Hyper-optimize your title tags, header tags, and descriptions to include zip, neighborhood and town/city. Often, big businesses don’t have the time to optimize their location pages to that level. Publish local focused content with local keywords, again, because large businesses won’t…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
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