Iprospect

  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 9 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … Facebook offered another rare peek into the performance of its Audience Network, saying that 6 percent of all time spent on mobile applications is spent on apps running Audience Network. The social network also said in a Facebook for Business post that advertisers using Facebook’s Audience Network have scaled their ad impressions by 6 percent…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …, LocalVox) 2. Claim your Google+ profile. “Despite all the recent press about Google +, it remains one of the ways in which Google determines rank and can only positively impact a local business in the new ‘3-Pack’ design.” (Charity Huff, Tru Measure) 3. Check that accurate data is being distributed. “Ensure you have the most accurate data — name…

    Stephanie Miles/ Street Fightin Paid Search- 16 readers -
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