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We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together.
The post Focus on the fringe ...
… more engaging than banner ads, and Audience Network publishers know it: 80 percent of Audience Network impressions are now native. The social network also highlighted two companies’ success stories with Audience Network: Dentsu digital marketing agency iProspect and music-streaming app Spotify. Facebook said iProspect has seen its revenue per…
… Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms…