Ipsos is a global market research company with worldwide headquarters in Paris, France. The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies throughout the world, and as of 2012, has offices in 84 countries. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency.
Posts about Ipsos
  • Survey: 50% of Users Have Never Paid to Download an App

    … Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed…

    AllFacebookin Google- 19 readers -
  • Demographic Targeting Is Becoming Less Effective on Social

    … Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts. Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them…

    Inside Facebookin Social Retargeting- 18 readers -
  • Glass Lion Winners Announced

    … By David Cohen on Jun. 26, 2015 - 12:00 PM The first-ever Glass Lion awards were handed out at the Cannes Lions International Festival of Creativity this week. The Glass Lion is presented in partnership with Lean In, which was formed in March 2013 by Facebook chief operating officer Sheryl Sandberg with the aim of helping women cope…

    David Cohen/ AllTwitterin Facebook- 17 readers -
  • Small Business Ready to Spend on Technology, But Not Without Assurances

    …, but to small businesses, computers remain an important business tool, according to May 2014 polling conducted for Microsoft by Ipsos Public Affairs. SBOs indicated that technologies “would be prioritized for upgrades if resources were available,” with laptops and desktops at the top of the list (35 percent), much higher than mobile devices (11 percent). Source: eMarketer; Technology Tops Small Businesses’ Shopping Lists, Computers among the most-desired technology for SBOs; January 16, 2015. Related …

    Cynthia Diaz Shephard/ Dex Media- 28 readers -
  • Twitter and Video, Like Peanut Butter and Jelly

    … Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • Lessons Learned From the Call Analytics Trenches

    … and Ipsos 2013 research. But more elucidating than hearing the personal dramas of people’s everyday lives is bearing witness to people connecting in a digital world that — based on conversations and business feedback — remains very unfamiliar territory. Here is what I’ve learned: 1. Apparently, the public has grossly over-estimated the ability…

    Street Fight- 11 readers -
  • Measure more: improving Estimated Total Conversions with store visit insights

    … representative for more information. Posted by Surojit Chatterjee, Director of Product Management, Mobile Search Ads 1 eMarketer: Total US Retail Sales Top $4.5 Trillion in 2013, Outpace GDP Growth, April 2014 2 Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014 3 Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014 4 Google/Ipsos MediaCT/Sterling Brands, Digital Impact on In-Store Shopping, October 2014 …

    Rob Newton/ Inside AdWordsin Paid Search- 15 readers -
  • How To Build User-Generated Content Into Your Marketing Strategy

    … of Insurance & Technology notes check out this blog post from intellectual property firm Klemchuk Kubasta LLP or others like it for links to guidelines from some of the largest social media sites. Lastly, plan around the type of campaign you’d like to launch. For example, social media generally have specific rules surrounding acceptable means…

    Nate Birt/ Visual.lyin Content How To's- 11 readers -
  • Happy Omnidays!

    … In on Black Friday Sales." Fortune.com, November 28, 2014. http://goo.gl/lz3s0t 2"Digital Impact on In-Store Shopping." Google/Ipsos MediaCT/Sterling Brands, October 2014. http://goo.gl/4TU0sY 3ibid …

    Rob Newton/ Inside AdWords- 18 readers -
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