Ipsos

Ipsos is a global market research company with worldwide headquarters in Paris, France. The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies throughout the world, and as of 2012, has offices in 84 countries. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency.
Posts about Ipsos
  • Survey: 50% of Users Have Never Paid to Download an App

    … Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed…

    AllFacebookin Google- 19 readers -
  • Demographic Targeting Is Becoming Less Effective on Social

    … Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts. Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them…

    Inside Facebookin Social Retargeting- 18 readers -