Ipsos Mediact

  • Mobile Devices Play Major Role for Car Shoppers (Infographic)

    … Thinking of buying a new or used car? According to a recent study commissioned by Facebook IQ, your mobile device will play a major role in the process. The study, conducted by Ipsos MediaCT, found that 71 percent of respondents used their mobile devices during the process of purchasing vehicles, and 58 percent said that in the future…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • STUDY: African Americans Watch More TV, Multiscreen More

    … African Americans watch an average of 10 hours of television per week, 1.2 times more than the overall U.S. population, and 56 percent said they are constantly active on other devices while watching, according to the latest research by IPSOS MediaCT for Facebook IQ. According to Facebook IQ, 67 percent of African Americans use mobile phones…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery

    … With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media. Findings by Ipsos MediaCT included: 71 percent of U.S. Hispanics use Facebook to connect with friends and family…

    David Cohen/ AllFacebookin Social- 10 readers -
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