• The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags,, social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Key Marketing Trends from IRCE 2016

    … experience. Some tactics that will help increase engagement include personalization, convenience, ease-of-use and speed. If retailers can provide positive experiences to their customers through their app, then they’ll be more likely to return to the app and make a purchase. Voice Search on the Rise The roles of digital personal assistants like Siri…

    Acceleration Partnersin SEO- 8 readers -
  • 7 Strategies Used in Pricing Intelligence Defined

    …’ price positions in the market. Price Intelligence and Competitive Price Monitoring are often used interchangeably. Competitive Price Elasticity is the measure of how your sales of a product responds to a change in a competitor’s price. Dynamic Pricing is the concept of pricing items based on variable market conditions. It’s the practice…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Why You Need to Upgrade Your Card Swipe to EMV

    … While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and ecommerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … At IRCE, I was invited by Kristine Szarkowitz to sit with Frank Poore and Eric Best to discuss CommerceHub and its array of offerings. CommerceHub had a pretty snazzy booth with a second floor. Here’s a view of the exhibition floor from the booth: CommerceHub optimizes 50 million unique product SKUs for data compliance, channel syndication…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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