• The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags,, social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Key Marketing Trends from IRCE 2016

    … Every year, thousands of e-commerce professionals gather together in Chicago for Internet Retailer Conference & Exhibition (IRCE) to discover some of the industry’s latest trends, technologies and best practices. With over 130 sessions by 200+ of the industry’s leading speakers (including AP’s Founder & Managing Director, Robert Glazer…

    Acceleration Partnersin SEO- 10 readers -
  • 7 Strategies Used in Pricing Intelligence Defined

    …’ price positions in the market. Price Intelligence and Competitive Price Monitoring are often used interchangeably. Competitive Price Elasticity is the measure of how your sales of a product responds to a change in a competitor’s price. Dynamic Pricing is the concept of pricing items based on variable market conditions. It’s the practice…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Why You Need to Upgrade Your Card Swipe to EMV

    … While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and ecommerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … and sales performance. In January, CommerceHub acquired Mercent, a high-growth retail marketing company that enables marketing campaigns through channels such as Amazon, eBay, Google Shopping, Facebook and other major digital advertising programs. CommerceHub is the leading provider of marketing and virtual inventory solutions for retailers…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
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