Irce

  • The Customer Journey and Optimove Retention Automation

    … customer micro-segments. These hundreds of small, homogenous groups of customers within the customer database can be hyper-targeted with very effective personalized communications. A big chunk of the micro-segmentation engine relies on predictive behavior modeling: the product applies advanced mathematical and statistical techniques to transactional…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Key Marketing Trends from IRCE 2016

    … important to dive deep into your buyer personas and create content that will appeal to each different persona at different stages of their buyer journey. Did you attend IRCE and want to share what you learned this year? Share your comments below – we’d love to hear some of your key takeaways! The post Key Marketing Trends from IRCE 2016 appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 9 readers -
  • 7 Strategies Used in Pricing Intelligence Defined

    … At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars. By utilizing consumer demand…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Why You Need to Upgrade Your Card Swipe to EMV

    … While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and ecommerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … to and from stores, warehouses, drop shippers or third-party sellers Launch marketplaces featuring third-party seller assortment with full monitoring and control of the entire delivery process Mercent Retail is now part of CommerceHub’s ProductStream platform and enables brands and retailers to take control of product information management…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
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