• The Customer Journey and Optimove Retention Automation

    …, marketers have far greater influence on customer response and loyalty. One more point to mention is that the company positions their software as a more effective way for marketers to manage customer journeys. Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts…

    Douglas Karr/ Marketing Technology Blog- 66 readers -
  • Key Marketing Trends from IRCE 2016

    … important to dive deep into your buyer personas and create content that will appeal to each different persona at different stages of their buyer journey. Did you attend IRCE and want to share what you learned this year? Share your comments below – we’d love to hear some of your key takeaways! The post Key Marketing Trends from IRCE 2016 appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 14 readers -
  • 7 Strategies Used in Pricing Intelligence Defined

    … At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars. By utilizing consumer demand…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Why You Need to Upgrade Your Card Swipe to EMV

    … to allow SMBs to easily sell online, at their retail location and everywhere in between. The Shift to EMV Credit Cards Credit card companies making a transition to chip enabled credit cards by October 1st, 2015, known as EMV cards. EMV stands for Europay, MasterCard, and Visa, the developers of the standard. This shift means all your customers’ cards…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    …, digital product ad campaigns, marketplace selling, and dropship retail channel sales. CommerceHub‘s other offering is OrderStream – which connects brands, distributors, retailers, and marketplace providers, providing complete control over the order and fulfillment workflow to ensure outstanding levels of customer service and fulfillment performance across drop-ship and marketplace programs. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 33 readers -
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