Irce

  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • Key Marketing Trends from IRCE 2016

    … important to dive deep into your buyer personas and create content that will appeal to each different persona at different stages of their buyer journey. Did you attend IRCE and want to share what you learned this year? Share your comments below – we’d love to hear some of your key takeaways! The post Key Marketing Trends from IRCE 2016 appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 13 readers -
  • 7 Strategies Used in Pricing Intelligence Defined

    … At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars. By utilizing consumer demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Why You Need to Upgrade Your Card Swipe to EMV

    … While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and ecommerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … At IRCE, I was invited by Kristine Szarkowitz to sit with Frank Poore and Eric Best to discuss CommerceHub and its array of offerings. CommerceHub had a pretty snazzy booth with a second floor. Here’s a view of the exhibition floor from the booth: CommerceHub optimizes 50 million unique product SKUs for data compliance, channel syndication…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
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