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At its core, content marketing comes down to one big challenge: building and sustaining a loyal audience. It’s not an easy task. During the Contently Summit on Wednesday, a panel consisting of PureWow Director of Marketing, Alexis Anderson, Mediaco Editorial Director, Erin Scottberg, and Refinery 29’s Senior Director of Marketing, Irene Lee, detailed some of the strategies the ...
… growth in a new blog,Intelligence, and it’s one of the best-kept secrets on the Internet. “I think it has four readers, me and the three members of my team,” Lee joked. Spend a few moments on the blog and you’ll quickly notice a trend: The secret to Refinery29′s success is testing the heck out of every aspect of their content and email/social media…