Irene Lee

  • ‘Growth is Not a Hack’: 7 Strategies For Building a Loyal Audience

    At its core, content marketing comes down to one big challenge: building and sustaining a loyal audience. It’s not an easy task. During the Contently Summit on Wednesday, a panel consisting of PureWow Director of Marketing, Alexis Anderson, Mediaco Editorial Director, Erin Scottberg, and Refinery 29’s Senior Director of Marketing, Irene Lee, detailed some of the strategies the ...

    Yael Grauer/ The Content Strategist- 33 readers -
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