• PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … of the purchase process. Cross-device behavior and activity makes consumers more elusive, or at the very least, multiplies the amount of effort marketers must apply to effectively intersect them. From a media perspective, programmatic buying, as we saw in our interview with NinthDecimal’s David Staas, helps marketers target ads more accurately…

    Street Fight- 22 readers -
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