Isaac Roseboom

  • Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … account for $100 to $200 of lifetime spending complete 11 in-app purchases on average, while “mega-whales,” or those players who account for more than $1,000 of lifetime spending, will make 55 in-app purchases on average. For these mega whales, the average value of each in-app purchase is $39. In a blog post, Isaac Roseboom, head of insight…

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