Isaiah Rashad

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    …-market advertisers. Nonetheless, the campaign’s iconic ads, featuring freestyles from underground favorites like CL Smooth and Grand Puba, were a hit, and helped make Sprite the fastest-growing soft drink in the country. Perhaps more importantly, it signaled to other big brands and arbiters of mainstream culture that they, too, could be successful…

    The Content Strategist- 10 readers -
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