Isobar

Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and is sister agency to Posterscope, iProspect, Carat and Vizeum.Dentsu.
Posts about Isobar
  • The 2014 media prediction report card

    … posited. While major pay-TV providers shedded 105,000 subscribers over the past year, Leichtman Research Group found, that only represents 0.1 percent of a highly-saturated market. “People equate activity of the millennial audience with the cratering of pay TV, but that’s not a meaningful comparison,” Bruce Leichtman, president and principal analyst…

    Eric Blattberg/ Digiday- 18 readers -
  • How to create a winning Digiday Publishing Awards entry

    … and achievements. “For me it’s about results,” said Tim Dunn, director of strategy and mobile at Isobar. “We really want to see if it sold units, raised awareness, grew a fan base, drove conversation or whatever, and by how much.” Step 3: Illustrate with a creative reel. The creative reel should showcase the creative elements of the case you…

    Erin Phillips/ Digidayin How To's- 11 readers -
  • Why people don’t like your brand on Twitter, in five charts

    … it “responsible” — the study found that bios about corporate social responsibility did badly. “Serious” biographies come out tops for “trust,” while “funny” ones win on likeability. Caig said the most surprising finding was that despite what most brands think, likeability does not correlate necessarily correlate with what the study calls…

    Shareen Pathak/ Digidayin Social Twitter- 5 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
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