Isobar

Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and is sister agency to Posterscope, iProspect, Carat and Vizeum.Dentsu.
Posts about Isobar
  • The 2014 media prediction report card

    … million in 2015. Gartner followed up last month, pegging the wearable fitness device market at over 70 million in 2014. While the precise scope of the market remains unclear, the wearable device market remains a tiny blip compared to the smartphone and tablet markets. Smart wristbands and other fitness monitors are the most popular category…

    Eric Blattberg/ Digiday- 19 readers -
  • How to create a winning Digiday Publishing Awards entry

    … and achievements. “For me it’s about results,” said Tim Dunn, director of strategy and mobile at Isobar. “We really want to see if it sold units, raised awareness, grew a fan base, drove conversation or whatever, and by how much.” Step 3: Illustrate with a creative reel. The creative reel should showcase the creative elements of the case you…

    Erin Phillips/ Digidayin How To's- 12 readers -
  • Why people don’t like your brand on Twitter, in five charts

    … Turns out, the way we live our lives IRL is very similar to how we live them on social media. A new study shows that motivations and emotional responses to a brand’s presence on Twitter are as full of irrational idiosyncrasies as they are in the real world. “Unconscious Cues” is a new research study from Isobar and Twitter that presents…

    Shareen Pathak/ Digidayin Social Twitter- 5 readers -
  • Bra-cams and other great creative from around the world

    …. The house has a wide variety of rooms, including a treasure chamber, saloon and a color-mixing kitchen. There is also a selection of funky fashion films that visitors can watch. The YouTube video has been viewed over 40,000 times since it was released on Sept. 19. “Incredibly Close” by Subsonica and Isobar This is some next-level wearable tech…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
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