Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and is sister agency to Posterscope, iProspect, Carat and Vizeum.Dentsu.
Posts about Isobar
  • The 2014 media prediction report card

    … ballparks. But these organizations are the exceptions: Most retailers have yet to experiment with beacons or are just beginning to test the technology. “This was supposed to have been the year when the beacon invaded Main Street,” Tim Dunn, director of mobile and strategy at Isobar US, wrote on Digiday earlier this month. “Yet strangely shoppers…

    Eric Blattberg/ Digiday- 21 readers -
  • How to create a winning Digiday Publishing Awards entry

    … peeves about submissions that didn’t make the cut. To enter, go here. Step 1: Write a killer case study. Develop a clear, interesting, and concise case study. Bring your idea to life; focus on the “why” over the “what.” A great case study tells a story, keeps you engaged, and explains the context of why it is relevant to your brand. Tie the strategy…

    Erin Phillips/ Digidayin How To's- 13 readers -
  • Why people don’t like your brand on Twitter, in five charts

    … it “responsible” — the study found that bios about corporate social responsibility did badly. “Serious” biographies come out tops for “trust,” while “funny” ones win on likeability. Caig said the most surprising finding was that despite what most brands think, likeability does not correlate necessarily correlate with what the study calls…

    Shareen Pathak/ Digidayin Social Twitter- 5 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 5 readers -
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