Isobar

Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and is sister agency to Posterscope, iProspect, Carat and Vizeum.Dentsu.
Posts about Isobar
  • The 2014 media prediction report card

    … ballparks. But these organizations are the exceptions: Most retailers have yet to experiment with beacons or are just beginning to test the technology. “This was supposed to have been the year when the beacon invaded Main Street,” Tim Dunn, director of mobile and strategy at Isobar US, wrote on Digiday earlier this month. “Yet strangely shoppers…

    Eric Blattberg/ Digiday- 22 readers -
  • How to create a winning Digiday Publishing Awards entry

    … and achievements. “For me it’s about results,” said Tim Dunn, director of strategy and mobile at Isobar. “We really want to see if it sold units, raised awareness, grew a fan base, drove conversation or whatever, and by how much.” Step 3: Illustrate with a creative reel. The creative reel should showcase the creative elements of the case you…

    Erin Phillips/ Digidayin How To's- 13 readers -
  • Why people don’t like your brand on Twitter, in five charts

    … Turns out, the way we live our lives IRL is very similar to how we live them on social media. A new study shows that motivations and emotional responses to a brand’s presence on Twitter are as full of irrational idiosyncrasies as they are in the real world. “Unconscious Cues” is a new research study from Isobar and Twitter that presents…

    Shareen Pathak/ Digidayin Social Twitter- 6 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 9 readers -
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