Isobar

Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and is sister agency to Posterscope, iProspect, Carat and Vizeum.Dentsu.
Posts about Isobar
  • The 2014 media prediction report card

    … ballparks. But these organizations are the exceptions: Most retailers have yet to experiment with beacons or are just beginning to test the technology. “This was supposed to have been the year when the beacon invaded Main Street,” Tim Dunn, director of mobile and strategy at Isobar US, wrote on Digiday earlier this month. “Yet strangely shoppers…

    Eric Blattberg/ Digiday- 16 readers -
  • How to create a winning Digiday Publishing Awards entry

    … peeves about submissions that didn’t make the cut. To enter, go here. Step 1: Write a killer case study. Develop a clear, interesting, and concise case study. Bring your idea to life; focus on the “why” over the “what.” A great case study tells a story, keeps you engaged, and explains the context of why it is relevant to your brand. Tie the strategy…

    Erin Phillips/ Digidayin How To's- 11 readers -
  • Why people don’t like your brand on Twitter, in five charts

    … Turns out, the way we live our lives IRL is very similar to how we live them on social media. A new study shows that motivations and emotional responses to a brand’s presence on Twitter are as full of irrational idiosyncrasies as they are in the real world. “Unconscious Cues” is a new research study from Isobar and Twitter that presents…

    Shareen Pathak/ Digidayin Social Twitter- 5 readers -
  • Bra-cams and other great creative from around the world

    …. The house has a wide variety of rooms, including a treasure chamber, saloon and a color-mixing kitchen. There is also a selection of funky fashion films that visitors can watch. The YouTube video has been viewed over 40,000 times since it was released on Sept. 19. “Incredibly Close” by Subsonica and Isobar This is some next-level wearable tech…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
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