An independent software vendor (ISV) is a company specializing in making or selling software, designed for mass or niche markets. This typically applies for application-specific or embedded software, from other software producers. Examples: IBM has a comprehensive ISV program. Oracle products may be embedded in other software (Embedded Software License (ESL)) or used in other software (Application Specific Full Use license (ASFU)). Such markets may be diverse, including software for real estate brokers, scheduling for healthcare personnel, barcode scanning, stock maintenance and even child care management software.
Posts about Isv
  • 4 marketing automation vendors, 1 stage, 0 casualties

    …” of a multi-player orchestra. It was his blog post back in April that I felt really triggered the marketing platform wars as a “thing” — although, in all fairness, both Act-On and Eloqua before the Oracle acquisition already had strong ISV programs too. John Stetic gave a terrific example of how Dell had taken advantage of their platform’s open…

    Scott Brinker/ Chief Marketing Technologist- 4 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software vendors increasingly entwine their destinies — and the company’s commitment to a robust ISV community around…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … fireside chat on the realities of “big data” and marketing with West Hunt, the chief data officer at Nationwide Insurance, and Lisa Ritchie, the SVP of customer insights and analytics at Scotiabank: Panel on growing ISV ecosystems with Adobe, IBM, and Marketo I host a panel to discuss the current state — and future direction — of ISV ecosystems…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 16 readers -
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