An independent software vendor (ISV) is a company specializing in making or selling software, designed for mass or niche markets. This typically applies for application-specific or embedded software, from other software producers. Examples: IBM has a comprehensive ISV program. Oracle products may be embedded in other software (Embedded Software License (ESL)) or used in other software (Application Specific Full Use license (ASFU)). Such markets may be diverse, including software for real estate brokers, scheduling for healthcare personnel, barcode scanning, stock maintenance and even child care management software.
Posts about Isv
  • 4 marketing automation vendors, 1 stage, 0 casualties

    … technologists at major brands in a CEB forum last month. Open platforms have become the dominant strategy, yay Act-On, Marketo, and Oracle all touted the strength of their ISV communities — to the point of jostling not merely about the number of third-parties in their ecosystems, but about the depth and simplicity of those integrations. Although…

    Scott Brinker/ Chief Marketing Technologist- 5 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software vendors increasingly entwine their destinies — and the company’s commitment to a robust ISV community around…

    Scott Brinker/ Chief Marketing Technologist- 19 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … powerful inspiration of innovation: Fireside chat with Dharmesh Shah, co-founder & CTO of HubSpot Dharmesh Shah, the engineer and entrepreneur behind inbound marketing, shares the creation story of HubSpot and his perspective on the evolution of marketing and marketing technology: CxO Talk “live” with Michael Krigsman, Vala Afshar, and guests…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 25 readers -
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