Isv

An independent software vendor (ISV) is a company specializing in making or selling software, designed for mass or niche markets. This typically applies for application-specific or embedded software, from other software producers. Examples: IBM has a comprehensive ISV program. Oracle products may be embedded in other software (Embedded Software License (ESL)) or used in other software (Application Specific Full Use license (ASFU)). Such markets may be diverse, including software for real estate brokers, scheduling for healthcare personnel, barcode scanning, stock maintenance and even child care management software.
Posts about Isv
  • 4 marketing automation vendors, 1 stage, 0 casualties

    … Yesterday, I moderated a panel on “the present and future of marketing automation” at MarketingProf’s B2B Forum with Atri Chatterjee, CMO of Act-On; Jon Miller, co-founder and VP marketing of Marketo; John Stetic, group VP products of Oracle Marketing Cloud; and You Mon Tsang, CEO of OutMarket (formerly the Vocus Marketing Cloud). Dashing…

    Scott Brinker/ Chief Marketing Technologist- 5 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software vendors increasingly entwine their destinies — and the company’s commitment to a robust ISV community around…

    Scott Brinker/ Chief Marketing Technologist- 19 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … Michael Krigsman and Vala Afshar, the co-hosts of CxO Talk, stage a version of their show with Steve Mann, CMO at LexisNexis, and Don Schuerman, CTO of Pegasystems, to discuss marketing, technology, and organizational transformation: Executive fireside chat on the future of data and marketing Jane Hiscock of the Farland Group hosts an executive-level…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 22 readers -