An independent software vendor (ISV) is a company specializing in making or selling software, designed for mass or niche markets. This typically applies for application-specific or embedded software, from other software producers. Examples: IBM has a comprehensive ISV program. Oracle products may be embedded in other software (Embedded Software License (ESL)) or used in other software (Application Specific Full Use license (ASFU)). Such markets may be diverse, including software for real estate brokers, scheduling for healthcare personnel, barcode scanning, stock maintenance and even child care management software.
Posts about Isv
  • 4 marketing automation vendors, 1 stage, 0 casualties

    … the hopes of those who attended the auto-race to see fiery crashes, there was little bloodsport — to the fine credit of the panelists. A little thinly-veiled sniping here and there, perhaps, but no chair throwing. Instead, several interesting themes emerged as common ground in our session, echoing many of the points I heard from 9 chief marketing…

    Scott Brinker/ Chief Marketing Technologist- 5 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson manages his own marketing…

    Scott Brinker/ Chief Marketing Technologist- 19 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … of the first day of the conference, describing why marketing technologists are sexier than data scientists and how we’ve reached a tipping point in this new profession: Erik Brynjolfsson’s keynote on The Second Machine Age Erik Brynjolfsson, co-author of The New York Times bestseller The Second Machine Age (read my review), delivers the truly “big…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 27 readers -
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