Item Number

An item number or an item song, in Indian cinema, is a musical performance that has little to do with the film in which it appears, but is presented to showcase beautiful dancing women in revealing clothes, to lend support to the marketability of the film. The term is commonly used in connection with Hindi, Kannada, Tamil and Telugu cinema, to describe a catchy, upbeat, often sexually provocative dance sequence for a song in a movie. However, the term as understood in Bollywood parlance has entered the Kathmandu entertainment industry scenario as well.[citation needed] Item numbers are usually added to Indian movies in order to generate publicity by featuring them in the trailers.
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