• Is It Time to Standardize Disclosure for Sponsored Content?

    … way. Influencer marketing is becoming a core element of many marketing strategies, but the sector is undergoing a fast-paced evolution. However, the FTC doesn’t see it as significantly different from regular endorsements and, as such, disclosure needs to be factored into any campaign you’re undertaking. Influencer marketplace Izea has come up…

    AllTwitterin Social Content- 16 readers -
  • A Complete Guide to Influencer Marketing

    … with managed campaigns, marketplaces and SaaS companies, so I consider them buyers, not vendors. The other group that is left out in this spectrum is talent agencies, such as United Talent Agency and Creative Artists Agency. These agencies have exclusive contracts with influencers and take a cut from every payment going to their influencers…

    AllFacebookin Social Google SaaS- 48 readers -
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