• Is It Time to Standardize Disclosure for Sponsored Content?

    …, a nonprofit organization that provides information for consumers to protect themselves against deceptive advertising, filed a complaint with members of the Kardashian/Jenner family in an attempt to rectify the issue and threatened to report the lack of disclosures to the FTC. Part of the issue with disclosures could be the limited character count…

    AllTwitterin Social Content- 9 readers -
  • A Complete Guide to Influencer Marketing

    … channel this year. 84% of marketers surveyed by eMarketer said they planned to launch an influencer campaign within 12 months. We’re only halfway through 2016 and we’ve already seen three acquisitions in the space. The Google trends graph for “influencer marketing” is a perfect hockey stick. As the market booms, hordes of companies are trying…

    AllFacebookin Social Google SaaS- 30 readers -
  • Loyalty on Facebook: SocialToaster Joins Izea Exchange

    … Social engagement and loyalty rewards program provider SocialToaster announced that it joined sponsored social company Izea's Izea Exchange ecosystem in order to better manage and execute its sponsorship campaigns across social networks including Facebook, Twitter, Instagram, Tumblr, YouTube and LinkedIn. SocialToaster said using the Izea…

    David Cohen/ AllFacebookin Social- 7 readers -
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