• Is It Time to Standardize Disclosure for Sponsored Content?

    … way. Influencer marketing is becoming a core element of many marketing strategies, but the sector is undergoing a fast-paced evolution. However, the FTC doesn’t see it as significantly different from regular endorsements and, as such, disclosure needs to be factored into any campaign you’re undertaking. Influencer marketplace Izea has come up…

    AllTwitterin Social Content- 15 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 46 readers -
  • Loyalty on Facebook: SocialToaster Joins Izea Exchange

    … Social engagement and loyalty rewards program provider SocialToaster announced that it joined sponsored social company Izea's Izea Exchange ecosystem in order to better manage and execute its sponsorship campaigns across social networks including Facebook, Twitter, Instagram, Tumblr, YouTube and LinkedIn. SocialToaster said using the Izea…

    David Cohen/ AllFacebookin Social- 7 readers -
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