• Is It Time to Standardize Disclosure for Sponsored Content?

    … way. Influencer marketing is becoming a core element of many marketing strategies, but the sector is undergoing a fast-paced evolution. However, the FTC doesn’t see it as significantly different from regular endorsements and, as such, disclosure needs to be factored into any campaign you’re undertaking. Influencer marketplace Izea has come up…

    AllTwitterin Social Content- 11 readers -
  • A Complete Guide to Influencer Marketing

    …. They have a network of influencers signed up on their online portal, and allow you to contract these influencers by paying them a commission fee for each influencer payment. Examples include IZEA, TapInfluence and Reelio. Although you can directly communicate with influencers via the online portal, marketplaces require you to relinquish your rights…

    AllFacebookin Social Google SaaS- 35 readers -
  • Loyalty on Facebook: SocialToaster Joins Izea Exchange

    … Social engagement and loyalty rewards program provider SocialToaster announced that it joined sponsored social company Izea's Izea Exchange ecosystem in order to better manage and execute its sponsorship campaigns across social networks including Facebook, Twitter, Instagram, Tumblr, YouTube and LinkedIn. SocialToaster said using the Izea…

    David Cohen/ AllFacebookin Social- 7 readers -
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