J. Press

  • What Murakami and Other Literary Giants Learned From Brand Writing

    …. apparel brand J. Press. According to neojaponisme, the ads were typical fashion fare: a model wearing the brand’s clothes, accompanied by a bit of ad copy. Soon, however, Japanese pop culture began to veer toward the avant-garde, and Onward decided to do the same. The brand tapped Murakami, already an up-and-coming novelist in his native Japan…

    The Content Strategistin Content- 20 readers -
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