Jackson Salzman

  • Save Time and Effort With Facebook Saved Audiences

    … to use in future ad sets. How do you do this? It’s simple: You just hop over into Power Editor to the ad set level of a campaign and have an option in the audience section of the build out to choose custom audiences. Click on the option box, choose custom audience and it will be in there. With this tactic of building out saved audiences, you will save time and effort in all of your campaigns to come. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. …

    AllFacebookin Social Facebook- 11 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 20 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 14 readers -
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