Jackson Salzman

    • Save Time and Effort With Facebook Saved Audiences

      Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.

      AllFacebookin Social Facebook- 11 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 16 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 12 readers -
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