Jackson Salzman

  • Save Time and Effort With Facebook Saved Audiences

    … and choose one of the audiences in that Excel sheet mentioned earlier and choose a lookalike audience to base these around. I always suggest using a lookalike audience as a base to filter down from because the Facebook algorithm is pretty smart about narrowing that massive U.S.-wide (or whatever country you are in) potential audience down to a couple…

    AllFacebookin Social Facebook- 11 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … Facebook A/B tests, you will not only find out what your audience wants in terms of creative, but also gain an understanding of what type of bidding works in order to save your company time and effort. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. A/B testing image courtesy of Shutterstock. …

    AllTwitterin Social Facebook- 18 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 12 readers -
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