Jackson Salzman

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … Facebook A/B tests, you will not only find out what your audience wants in terms of creative, but also gain an understanding of what type of bidding works in order to save your company time and effort. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. A/B testing image courtesy of Shutterstock. …

    AllTwitterin Social Facebook- 11 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … are looking to drive sales with a larger audience–say 1 percent to 3 percent lookalike audience of website clicks–you will want optimize for “Conversions” and then test automatic bidding vs, manual bidding in an A/B test. You should manually bid off of what a conversion is worth to you. If you are looking for straight sales with a smaller…

    AllFacebookin Facebook- 8 readers -
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