Jackson Salzman

  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 21 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 35 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in campaigns. Your end goal is usually pretty self-explanatory (brand awareness, sales, etc.). Your audience could be a remarketing pool, a customer-relationship-management list, a lookalike audience, etc. Finally, your campaign could be an evergreen one, a holiday sale or perhaps brand awareness. If you are looking to build your remarketing pool…

    AllFacebookin Facebook- 24 readers -
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