Jackson Salzman

  • Save Time and Effort With Facebook Saved Audiences

    … lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building: First…

    AllFacebookin Social Facebook- 21 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 35 readers -
  • 12 Social Media Advertising Mistakes Even the Big Brands Make

    Social media advertising done badly is like throwing money down the rabbit hole. Here are some prime examples of what not to do with your advertising. Fear not if you’ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on. Targeting too narrow of an audience First off, this does not mean that you shouldn’t retarg ...

    AllTwitter- 29 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in an evergreen campaign, you will want to optimize for “Link Clicks to Your Website” and let Facebook do the automatic bidding for you. If you are looking to broaden your local awareness, you will want to optimize for “Daily Unique Reach” to get your ads in front of as many eyeballs as possible and let Facebook do the automatic bidding for you. If you…

    AllFacebookin Facebook- 24 readers -
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