Jackson Salzman

  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 21 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 35 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 24 readers -
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