Jakob Nielsen

Jakob Nielsen (born 1957) is a web usability consultant. He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen.
Posts about Jakob Nielsen
  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 10 readers -
  • 5 Back-to-Basic Tricks to Turbocharge Your Website Conversions

    … with smart, qualified bankers who are trained to grow your investments or your long-time mechanic whose part-time ‘banking’ business offers you double the interest rate? I’d probably go with the name brand bank. So would most buyers, thanks to the ‘trust’ factor. In an age where credit card information is compromised by hackers regularly, building…

    Rohan Ayyar/ Search Engine Journalin SEO Google- 10 readers -
  • Blog Visits: How To Make Every Second Count

    … in the deep end of your blog content, help them start out. Pat Flynn not only has a tab on his navigation for newbies, he also has a big button in the middle of the page. 6. Enhance blog usability. Don’t scare visitors off before they ever read a word of your blog! Make your blog easy-to-read with a readable font and easy-on-the-eyes color. Also…

    Heidi Cohen/ Heidi Cohenin Social Content- 12 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    … view works well with existing meetings and deadlines to gather other perspectives. 2. Craft great titles. Like it or not, titles can make or break your content. This dates back to Mad Man David Ogilvy who pointed out that 80% of potential readers don’t get beyond the headline. Spend time crafting the headline. It’s time better spent than adding more…

    Heidi Cohen/ Heidi Cohenin Social Content- 29 readers -
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