Jakob Nielsen

Jakob Nielsen (born 1957) is a web usability consultant. He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen.
Posts about Jakob Nielsen
  • Content Typography: Why Your First Impression Matters

    …-Kinkaid tests. Good typography overcomes our innate laziness when consuming information. Without it, your carefully crafted content will languish buried under more tantalizingly clad information. Usability expert Jakob Nielsen put it best: “Text is a user interface.” Your content marketing and blog posts must be legible or no one will read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 5 Social Media Content Formats Your Business Needs

    … There are 5 key social media content formats. Each has its own specific characteristics to attract your target audience on social media. 1. Social Media Content Format: Text Text tends to be the densest and most difficult to consume social media content format. Users read about 20% of the text on the average page according to usability expert Jakob…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 43 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … add real content to the page.” Eyetracking of Images of real people via Jakob Nielsen Eyetracking of Image that Appears to be Stock-Jakob Nielsen Actionable Content Marketing Tips: Skip the stock photos, especially ones of people in suits looking busy. Readers ignore it according to Jakob Nielsen. Do you really think your audience doesn’t know…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • Blog Visits: How To Make Every Second Count

    … page sessions are 70% to 98% for blogs. By contrast the bounce rate for content sites is 40% to 60%. While homepages tend to be the highest viewed page, linking to deeper pages often results in higher bounce rates according to Jakob Nielsen. (BTW–here’s how to check if your blog is driving readers away.) Although Nielsen doesn’t give a reason…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    …%. To increase the chances that your blog posts will get read, do the following: Exploit the power of outlining. Not only do readers zoom in on your bolding, but also it helps create the F-pattern of online content consumption noted by UX expert Jakob Nielsen. Use short paragraphs. Keep your paragraphs to 3 to 5 lines tops. Pay attention…

    Heidi Cohen/ Heidi Cohenin Social Content- 41 readers -