Jakob Nielsen

Jakob Nielsen (born 1957) is a web usability consultant. He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen.
Posts about Jakob Nielsen
  • Content Typography: Why Your First Impression Matters

    …, Contently uses a sans serif font for its headlines and a serif font for the text. Like blogger Peg Fitzpatrick and Rebekah, Contently uses color to make its links standout in their blog post in a way that reinforces their branding. One font causes your content dies of monotony. You’ve applied the design equivalent of brakes. It’s more difficult…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • 5 Social Media Content Formats Your Business Needs

    … – Photos 3. Social Media Content Format: Video Social media sites have expanded their capability to support video. Facebook predicts that video will be the social media content format in 5 years. According to Social Media Examiner’s 2016 Research: 60% of social media marketers use videos. 14% of social media marketers use live videos. Mike Stelzner…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … 25 titles. Upworthy editors write many more titles and don’t always get it right. Read Jon Morrow’s 52 Headline Hacks. Morrow wrote Problogger’s most popular post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World. Note his 3 part headline. It’s a Morrow specialty. Spend time in a traditional magazine stand. Pay attention…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • Blog Visits: How To Make Every Second Count

    … page sessions are 70% to 98% for blogs. By contrast the bounce rate for content sites is 40% to 60%. While homepages tend to be the highest viewed page, linking to deeper pages often results in higher bounce rates according to Jakob Nielsen. (BTW–here’s how to check if your blog is driving readers away.) Although Nielsen doesn’t give a reason…

    Heidi Cohen/ Heidi Cohenin Social Content- 18 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    …%. To increase the chances that your blog posts will get read, do the following: Exploit the power of outlining. Not only do readers zoom in on your bolding, but also it helps create the F-pattern of online content consumption noted by UX expert Jakob Nielsen. Use short paragraphs. Keep your paragraphs to 3 to 5 lines tops. Pay attention…

    Heidi Cohen/ Heidi Cohenin Social Content- 41 readers -
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