Jakob Nielsen

Jakob Nielsen (born 1957) is a web usability consultant. He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen.
Posts about Jakob Nielsen
  • 5 Social Media Content Formats Your Business Needs

    … There are 5 key social media content formats. Each has its own specific characteristics to attract your target audience on social media. 1. Social Media Content Format: Text Text tends to be the densest and most difficult to consume social media content format. Users read about 20% of the text on the average page according to usability expert Jakob…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • Blog Visits: How To Make Every Second Count

    …10 Ways You Can Increase Time On Blog When my grandparents came to visit, the first thing my grandfather always did was to check the return train schedule. Even though, they had barely stepped into the house and taken off their coats. That way my grandmother had sufficient time to enjoy her visit, fix her make up, and be ready to leave. My…

    Heidi Cohen/ Heidi Cohenin Social Content- 12 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    … view works well with existing meetings and deadlines to gather other perspectives. 2. Craft great titles. Like it or not, titles can make or break your content. This dates back to Mad Man David Ogilvy who pointed out that 80% of potential readers don’t get beyond the headline. Spend time crafting the headline. It’s time better spent than adding more…

    Heidi Cohen/ Heidi Cohenin Social Content- 32 readers -
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