Jakob Nielsen

Jakob Nielsen (born 1957) is a web usability consultant. He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen.
Posts about Jakob Nielsen
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … add real content to the page.” Eyetracking of Images of real people via Jakob Nielsen Eyetracking of Image that Appears to be Stock-Jakob Nielsen Actionable Content Marketing Tips: Skip the stock photos, especially ones of people in suits looking busy. Readers ignore it according to Jakob Nielsen. Do you really think your audience doesn’t know…

    Heidi Cohen/ Heidi Cohenin Content How To's- 13 readers -
  • Blog Visits: How To Make Every Second Count

    … page sessions are 70% to 98% for blogs. By contrast the bounce rate for content sites is 40% to 60%. While homepages tend to be the highest viewed page, linking to deeper pages often results in higher bounce rates according to Jakob Nielsen. (BTW–here’s how to check if your blog is driving readers away.) Although Nielsen doesn’t give a reason…

    Heidi Cohen/ Heidi Cohenin Social Content- 12 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    …%. To increase the chances that your blog posts will get read, do the following: Exploit the power of outlining. Not only do readers zoom in on your bolding, but also it helps create the F-pattern of online content consumption noted by UX expert Jakob Nielsen. Use short paragraphs. Keep your paragraphs to 3 to 5 lines tops. Pay attention…

    Heidi Cohen/ Heidi Cohenin Social Content- 31 readers -