James Chartrand

  • How To Give Your Content A Winning Personality

    … business. 2. Who are you creating your content for? Who is your target audience? At a minimum, you need to develop a marketing persona. Go further as Problogger’s Darren Rowse recommends and ask, “How do you want your audience to be different as a result of reading your content?” Focus on building a long-term relationship with your readers, not just…

    Heidi Cohen/ Heidi Cohenin Content How To's- 17 readers -
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