James Dailey

  • Facebook Uses Atlas to Analyze Messenger Campaign

    … it understand the mobile components of its campaign and give it insights to guide future decisions, it’s also important to call out that Atlas partnered with Celtra, a creative, analytics and optimization platform for display advertising, which helped to deliver an impactful campaign with weather-specific, location-based dynamic messaging. Atlas is committed to delivering real results to marketers like Messenger, and partnering with best-of-breed solutions like Celtra allows us to do just that. …

    David Cohen/ Inside Facebookin Social Display Facebook- 16 readers -
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