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Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application. Facebook specifically tapped Atlas to look into how successful its campaign for Messenger was at reaching people aged 18 through 49 with ads that were served in apps outside of Facebook.
… What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click. Dailey wrote: Since the advent of online advertising, search and display channels have jockeyed for their share of digital…