- Our Blog
Given that the majority of businesses are increasing their digital marketing spend going forward, there’s a lot of pressure for marketers to prove that their campaigns are yielding results. Just to put this in perspective, recent research by Digital Neighbor finds that the need to capitalize on social media is a leading driver in the push for higher investments in digital marketing.
Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based on feedback, reviews and comments.
… that they tell other consumers about making a purchase. In summary, influencing buyers and gaining social referrals can be achieved using the above tactics, but customer service and the target customer base play a major role in the success of any business. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. Image courtesy of Shutterstock. …
… with your followers and even occasionally survey them to find out what they need. Use your social media platform to give them just this. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. …