Jamie Tedford

  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … in March compared with February, and it still saw average CPMs rise $0.08. Brand Networks founder and CEO Jamie Tedford said in a release announcing the company’s findings: We witnessed rapid adoption of Instagram in the last half of 2015, and it’s continued to grow at lightning speed in 2016. As brands invest more heavily in Instagram, we’re starting…

    David Cohen/ AllTwitterin Social- 16 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … brands got a good deal, too, as the average CPM for this vertical dropped to $3.68, nearly 50 percent less than the prior week’s daily average of $6.79. Brand Networks founder and CEO Jamie Tedford said in a release introducing the study: We anticipated that pent-up demand for programmatic, native advertising solutions on Instagram would drive rapid…

    David Cohen/ AllTwitterin Social- 21 readers -