Jamie Tedford

  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … brands got a good deal, too, as the average CPM for this vertical dropped to $3.68, nearly 50 percent less than the prior week’s daily average of $6.79. Brand Networks founder and CEO Jamie Tedford said in a release introducing the study: We anticipated that pent-up demand for programmatic, native advertising solutions on Instagram would drive rapid…

    David Cohen/ AllTwitterin Social- 26 readers -
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