Jargon

Jargon is terminology which is especially defined in relationship to a specific activity, profession, group, or event. The philosophe Condillac observed in 1782 that "Every science requires a special language because every science has its own ideas. " As a rationalist member of the Enlightenment he continued, "It seems that one ought to begin by composing this language, but people begin by speaking and writing, and the language remains to be composed. " In earlier times, the term jargon would refer to trade languages used by people who spoke different native tongues to communicate, such as the Chinook Jargon.
Posts about Jargon
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • These Words Can Hurt Your Business Growth

    … I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of the box” or “My door is always open”. Those are phrases that I hear quite often and it really got me thinking about singular words that we commonly use and how they can truly “hurt your bottom line” in the new…

    Performance Marketing Insiderin Affiliate- 14 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 19 readers -
  • 39 Writing Techniques That Drive More Conversions from Your Website Copy

    … words and then use them in your copy. For starters, check out Buffer’s Big List of 189 Words That Convert. 22. Cut the jargon. Nobody loves reading jargon. Drop it from your content for an instant quality upgrade. Jargon can sound pretentious. Instead of adding clarity to your copy, it usually obscures the true meaning. 23. Break grammar rules…

    Neil Patel/ The Daily Egg- 32 readers -
  • Stop Jargon From Killing Your Conversions

    … jargon, such as improving the way potential customers react to you and lifting your conversion rate too. Myth 1: Jargon makes my business sound professional Actually, jargon makes you sound unapproachable. Readers hate jargon because they hate feeling stupid, and that’s how they’ll feel if they can’t get through your site without a dictionary. When…

    The Daily Egg- 14 readers -
  • Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

    … Jargon. Ugh! We’ve all heard it, done it, and regretted it after. Jargon is more than just lazy; it’s marketing air pollution. I call it “Jargon-Monoxide Poisoning,” and it costs you more than you think. Jargon is more than a turn-off to your prospects and customers. It hurts you and your credibility because it pollutes your message…

    Convince and Convertin Content -
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