Jargon

Jargon is terminology which is especially defined in relationship to a specific activity, profession, group, or event. The philosophe Condillac observed in 1782 that "Every science requires a special language because every science has its own ideas. " As a rationalist member of the Enlightenment he continued, "It seems that one ought to begin by composing this language, but people begin by speaking and writing, and the language remains to be composed. " In earlier times, the term jargon would refer to trade languages used by people who spoke different native tongues to communicate, such as the Chinook Jargon.
Posts about Jargon
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 19 readers -
  • Decoding Digital Marketing Jargon

    …, the jargon is rampant in digital marketing, and they come with a lot of false promises and misconceptions. Omni-channel is one of the biggest buzzwords that really just refers to a strategy that uses a multichannel approach to deliver a seamless customer experience. And while omni-channel strategies have been around for a long time…

    AllTwitter- 20 readers -
  • 39 Writing Techniques That Drive More Conversions from Your Website Copy

    … Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy. What should you do? Apart from hiring a crazy-expensive sales writer, how do you fine-tune the words on your website to drive more…

    Neil Patel/ The Daily Egg- 34 readers -
  • Stop Jargon From Killing Your Conversions

    … Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also highlight some of the benefits of banishing…

    The Daily Egg- 14 readers -
  • Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

    … Jargon. Ugh! We’ve all heard it, done it, and regretted it after. Jargon is more than just lazy; it’s marketing air pollution. I call it “Jargon-Monoxide Poisoning,” and it costs you more than you think. Jargon is more than a turn-off to your prospects and customers. It hurts you and your credibility because it pollutes your message…

    Convince and Convertin Content -