Jargon Monoxide

  • Seven Communication Sins That Kill Simplicity and Business

    … audience will say. Clarity is your burden; so saddle up and stop the jargon-monoxide poisoning. Use simple, straightforward words. Use words your prospects use. Big words may sound important; they’re not. Real experts know how to make the complex simple. It’s the difference between “cloud-based computing solutions to leverage collaboration…

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  • Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

    … Jargon. Ugh! We’ve all heard it, done it, and regretted it after. Jargon is more than just lazy; it’s marketing air pollution. I call it “Jargon-Monoxide Poisoning,” and it costs you more than you think. Jargon is more than a turn-off to your prospects and customers. It hurts you and your credibility because it pollutes your message…

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