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Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may not realize it. That kills value and pushes people away.
… their needs. That’s empathy and understanding in action. That’s a precursor to trust and better relationships with customers. 5. Keep It Short and Sweet People are busy. We are all busy. Being simple in wording and short in delivery respects peoples’ time and fragmented attention. That is one thing we all have little of these days – time and patience…