Jarrod Dicker

  • Our 9 Favorite Pieces of Marketing Wisdom

    … We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list. Think…

    Dillon Baker/ The Content Strategist- 23 readers -
  • Washington Post Uses Its Journalism to Breathe New Life into Display Ads

    … combines news with message, will put display ads back in the fast lane. PostPulse, of which Dicker was the principal developer, works like this: Wells Fargo buys a 300×600 space on the Post website. Emblazoned across most of the space is Post columnist Michelle Singletary’s recent piece headlined “What a Bump in Interest Rates Could Mean for Your…

    Tom Grubisich/ Street Fight- 21 readers -
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