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We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list. Think of it as a “That’s What I Call Music Vol.
…From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine…
…) featured in the eBooks, we’re posting interviews with some of the 40+ brand and thought leader contributors on strategy, audience, visuals and ROI as well as insights into the power of storytelling. Our first content marketing expert in the series of interviews is: Jascha Kaykas-Wolff @kaykas CMO of BitTorrent How important is it for a company…