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Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association’s original fare for the social network. Twitter and the NBA announced in July that two exclusive original shows would be livestreamed on Twitter, and in October, details were ann ...
… the ice. We are excited that fans will now be able to enjoy live NHL games through our partnership with Twitter. And 120 Sports president Jason Coyle added: The Rally on Twitter will combine the production and editorial values of television with the speed and interactivity of digital media. We are excited to bring this first-of-its-kind programming…