Jason Falls

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … know there are more than 270 speakers and 170 educational breakout sessions this year? Suddenly that month doesn’t seem like such a long time, given all the scheduling and organization you need to do, right? What You Need to Know WHEN: September 8-11, 2015 WHERE: the Boston Convention & Exhibition Center (BCEC) in Boston, MA REGISTRATION…

    Danielle Look/ Relevance- 15 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    …, but nothing worth having is built overnight. It wouldn’t hurt my feelings, though, if you all went there now and subscribed. Heh. Jason Falls is SVP for Digital Strategy at Elasticity, a digital marketing and public relations firm known for disruptive content. His own disruptive content has been intriguing audiences for years at sites like…

    {grow}in SEO Twitter Blogging How To's- 11 readers -
  • Social Media ROI’s Missing Ingredient

    … management software, your stock photo licenses, designer fees, and the rest. Let’s say that costs your organization an average of $4,000 per month. Under this scenario, your total social media costs are approximately $26,500 per month. For math’s sake, let’s assume you create 300 total pieces of social content per month (tweets + FB posts + Instagram…

    Jay Baer/ Convince and Convertin Social Paid Search- 12 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … based on Useful Social Media’s The State of Social Media 2014. Similarly 43% say executive buy-in is a challenge in the Social Business Benchmark Survey. Remember: you need c-suite support to get budget and resources. 12 Mind-blowing social media metrics facts (with charts) So, what do businesses track to determine social media success? Here…

    Heidi Cohen/ Heidi Cohenin Social- 29 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 33 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … for attracting, engaging and enticing leads. The tools just help you implement your strategy. 19. Phil Paranicas – ThomasNet I can’t tell you how many times I see poorly worded calls to action. Or, even worse – NO call to action! If the user has made it to your web page or blog – chances are they are interested, and maybe even in a buying position…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    …. Phil Paranicas – ThomasNet Don’t “set it and forget it”. Your digital marketing strategy is a living, breathing, dynamic thing. You must measure activity and adjust your strategy accordingly on a regular basis. By studying the behavior of visitors, including the actions that they take, you will get critical clues on how to refine strategies…

    Heidi Cohen/ Heidi Cohen- 19 readers -
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