Jason Falls

  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … as much knowledge about your competition as you can. More broadly, don’t be afraid to look outside marketing for lessons in strategy. Christopher Penn has written extensively on how ancient cultures and military strategy bear on his marketing strategy. In a recent interview on the MarketingProfs podcast, he explained: “When we talk about the martial…

    {grow}- 11 readers -
  • Content Marketing Definition

    … that is relevant and value to our diverse constituents to help generate dialogue and grow our base of support. Asks us to divine (sic) professional interests, immediate need and future skill sets and then fulfill with content. Jim Siegel – HealthCare Chaplaincy 47. Content Marketing is like an information water cooler for your customer community. When your…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … sponsorship and contributing opportunities. Let’s set something up! TAGS: Aziz Ansari, Boston, Brené Brown, Brian Halligan, chad pollitt, dan moyle, Daniel Pink, Dharmesh Shah, gini dietrich, Hubspot, Inbound, Inbound conference, jason falls, Jon Ronson, Jonah Peretti, Marc Maron, pam didner, partner, Seth Godin, Sophia Amoruso 47 …

    Danielle Look/ Relevance- 18 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    … By Jason Falls, {grow} Community Member What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing…

    {grow}in SEO Twitter Blogging How To's- 12 readers -
  • Social Media ROI’s Missing Ingredient

    … (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have…

    Jay Baer/ Convince and Convertin Social Paid Search- 14 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    …What Social Media Metrics Mean For Your Business Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement…

    Heidi Cohen/ Heidi Cohenin Social- 30 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …, this will be communicated and felt, and will create trust. 11. Jason Falls – CafePress, Author of No Bullshit Social Media. @JasonFalls Not targeting in granular enough ways to attract qualified leads. Those same social media software companies are mostly full of community managers, entry-level account people and the like rather than marketing decision…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … of attention are fundamentally without value; they’re waste. Eliminate waste, and create marketing that adds value to the lives of your audience. 10. Jason Falls, CafePress – Author of No Bullshit Social Media @JasonFalls Bring the masses to you by providing “Holy Smokes!” content … content so good, they say, “Holy Smokes!” and want to share…

    Heidi Cohen/ Heidi Cohen- 25 readers -
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