Jason Falls

  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … as much knowledge about your competition as you can. More broadly, don’t be afraid to look outside marketing for lessons in strategy. Christopher Penn has written extensively on how ancient cultures and military strategy bear on his marketing strategy. In a recent interview on the MarketingProfs podcast, he explained: “When we talk about the martial…

    {grow}- 15 readers -
  • Content Marketing Definition

    …. Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service. Jason Falls – Social Media…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … to drive qualified leads from your media relations efforts How to use content and guest blogging to increase your SEO What should go in your content map so you always have content ideas Chad Pollitt The Anatomy of Tomorrow’s Content Promotion Strategy Today (Wednesday September 9, 1:30 p.m.) The Internet is a crowded and noisy place for content…

    Danielle Look/ Relevance- 35 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    …, but nothing worth having is built overnight. It wouldn’t hurt my feelings, though, if you all went there now and subscribed. Heh. Jason Falls is SVP for Digital Strategy at Elasticity, a digital marketing and public relations firm known for disruptive content. His own disruptive content has been intriguing audiences for years at sites like…

    {grow}in SEO Twitter Blogging How To's- 18 readers -
  • Social Media ROI’s Missing Ingredient

    (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.

    Jay Baer/ Convince and Convert- 20 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … or engagement. 47.3% measure web traffic. 47.0% measure followers or likes. At best these metrics show that your social media marketing yields interaction. But, that’s not enough. Social Media Explorer’s Jason Falls clarified this challenge best, “Fan acquisition means doing something to get the attention of users on a social network so…

    Heidi Cohen/ Heidi Cohenin Social- 39 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 37 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    …, here are the best lead generation tips ever from 24 experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content…

    Heidi Cohen/ Heidi Cohen- 33 readers -
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