Jason Falls

  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … as much knowledge about your competition as you can. More broadly, don’t be afraid to look outside marketing for lessons in strategy. Christopher Penn has written extensively on how ancient cultures and military strategy bear on his marketing strategy. In a recent interview on the MarketingProfs podcast, he explained: “When we talk about the martial…

    {grow}- 11 readers -
  • Content Marketing Definition

    …. Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service. Jason Falls – Social Media…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … Amoruso organically grew her business from the ground up Jonah Peretti Friday September 11, 11:45 a.m. Co-founder and CEO of BuzzFeed; co-founder of The Huffington Post Named “the poster boy of guerilla media” by AlterNet and one of the “New Faces of Social Media” by Fast Company Has been covered by Time, The Economist, Fortune, and BusinessInsider…

    Danielle Look/ Relevance- 22 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    … By Jason Falls, {grow} Community Member What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing…

    {grow}in SEO Twitter Blogging How To's- 17 readers -
  • Social Media ROI’s Missing Ingredient

    … (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have…

    Jay Baer/ Convince and Convertin Social Paid Search- 17 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    …What Social Media Metrics Mean For Your Business Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement…

    Heidi Cohen/ Heidi Cohenin Social- 32 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … activity is best at impacting earlier stages of the purchase funnel, so many lead gen campaigns wind up looking like square pegs in round holes. 3. Bernie Borges – Find and Convert, @bernieborges Clearly the biggest mistake I see is asking to get married on the first date. That’s an obvious analogy for asking for too much from the first touch point…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 27 readers -
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