Jason Falls

  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … everyone, but we’re also not trying to. Who is your target audience really? (Saying “everyone” isn’t allowed.) What kinds of people can you best help? What do they care about? What hobbies do they have that are completely unrelated to your product or service? Marketing strategist Jason Falls knows the value of conversational research or social…

    {grow}- 11 readers -
  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … Maron Thursday September 10, 11:45 a.m. Standup comedian Has appeared on HBO, Letterman, Leno, Craig Ferguson, Late Night with Jimmy Fallon, Jimmy Kimmel Live, Real Time with Bill Maher, John Oliver’s New York Stand-Up, and two Comedy Central Presents specials. Podcaster (his WTF with Marc Maron averages 4 million downloads each month and regularly…

    Danielle Look/ Relevance- 19 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    … of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Fast-forward through expanding to an agency, bringing on a business partner, jumping at a once-in-a-lifetime career opportunity, selling to the business partner then landing back on the agency side…

    {grow}in SEO Twitter Blogging How To's- 14 readers -
  • Social Media ROI’s Missing Ingredient

    … good at advanced, cutting edge social media. You should definitely be following Nick Cicero in social. Jay Today This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube, iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). More Jay Today Videos From This Week: …

    Jay Baer/ Convince and Convertin Social Paid Search- 16 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    …What Social Media Metrics Mean For Your Business Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement…

    Heidi Cohen/ Heidi Cohenin Social- 31 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …, this will be communicated and felt, and will create trust. 11. Jason Falls – CafePress, Author of No Bullshit Social Media. @JasonFalls Not targeting in granular enough ways to attract qualified leads. Those same social media software companies are mostly full of community managers, entry-level account people and the like rather than marketing decision…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … of attention are fundamentally without value; they’re waste. Eliminate waste, and create marketing that adds value to the lives of your audience. 10. Jason Falls, CafePress – Author of No Bullshit Social Media @JasonFalls Bring the masses to you by providing “Holy Smokes!” content … content so good, they say, “Holy Smokes!” and want to share…

    Heidi Cohen/ Heidi Cohen- 25 readers -
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