Jason Falls

  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist There’s so much marketing wisdom to draw on, much of it from unlikely sources. But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new. Here are some quotes that, at first blush, have nothing to do with marketing. But after some…

    {grow}- 14 readers -
  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … and a presentation from actress and comedian Amy Schumer. See Relevance Contributors Live We’ll get to the remarkable list of keynote speakers in a second. First, check out the following five Relevance contributors who will be live on stage at INBOUND. Here’s what to expect: Jason Falls There is No Fresh Broccoli: A No-nonsense Blueprint for Digital…

    Danielle Look/ Relevance- 29 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    … By Jason Falls, {grow} Community Member What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing…

    {grow}in SEO Twitter Blogging How To's- 17 readers -
  • Social Media ROI’s Missing Ingredient

    … calculate the return. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Nick Cicero. Nick actually used to work at Expion. He was formerly the co-host of my Social Pros podcast, and recently started his own branded content agency. He’s also a noted jazz trumpeter, so he has that going for him. A great guy, really smart, very…

    Jay Baer/ Convince and Convertin Social Paid Search- 20 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … or engagement. 47.3% measure web traffic. 47.0% measure followers or likes. At best these metrics show that your social media marketing yields interaction. But, that’s not enough. Social Media Explorer’s Jason Falls clarified this challenge best, “Fan acquisition means doing something to get the attention of users on a social network so…

    Heidi Cohen/ Heidi Cohenin Social- 35 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • The Best Lead Generation Tips Ever

    … is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translates to unqualified buyers who need lots of persuasion to convert or they’ll never buy. The best lead generation tips ever from 24 experts. To improve your marketing…

    Heidi Cohen/ Heidi Cohen- 31 readers -
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