Jason Falls

  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … everyone, but we’re also not trying to. Who is your target audience really? (Saying “everyone” isn’t allowed.) What kinds of people can you best help? What do they care about? What hobbies do they have that are completely unrelated to your product or service? Marketing strategist Jason Falls knows the value of conversational research or social…

    {grow}- 10 readers -
  • Content Marketing Definition

    … definition – “everything the light touches is content!” Matt Heinz – Heinz Marketing 28. Content marketing is the practice of using content (webinars, white papers, planted articles, blogs, Tweets, videos, etc) with some intrinsic value beyond pure advertising content, as a way of establishing thought leadership, branding, and growing and influencing…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … sponsorship and contributing opportunities. Let’s set something up! TAGS: Aziz Ansari, Boston, Brené Brown, Brian Halligan, chad pollitt, dan moyle, Daniel Pink, Dharmesh Shah, gini dietrich, Hubspot, Inbound, Inbound conference, jason falls, Jon Ronson, Jonah Peretti, Marc Maron, pam didner, partner, Seth Godin, Sophia Amoruso 47 …

    Danielle Look/ Relevance- 17 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    …, but nothing worth having is built overnight. It wouldn’t hurt my feelings, though, if you all went there now and subscribed. Heh. Jason Falls is SVP for Digital Strategy at Elasticity, a digital marketing and public relations firm known for disruptive content. His own disruptive content has been intriguing audiences for years at sites like…

    {grow}in SEO Twitter Blogging How To's- 12 readers -
  • Social Media ROI’s Missing Ingredient

    … (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have…

    Jay Baer/ Convince and Convertin Social Paid Search- 12 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … is the first, last or only platform touched by the customer, based on AOL research. Social media has its greatest impact on the middle of the purchase funnel where it’s difficult to track. Actionable Social Media Metrics Tips: You can improve your business’s ability to generate leads and sales using social media. Here are a few suggestions…

    Heidi Cohen/ Heidi Cohenin Social- 29 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at Analytics” attitude and jump in. 9. Mike Delgado –Experian-North America, @MikeDelgado Stop thinking “we tried that already and it didn’t work.” Figure out all the reasons why a campaign didn’t perform like you wanted and test again later. Test strategically – and don’t be afraid of failure. 10. Ric Dragon – DragonSearch, Author of Social…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … on different devices. Always have an A/B test or multivariate test going on. 9. Ric Dragon – DragonSearch, Author of Social Marketology. @RicDragon Borrow a notion from Lean Manufacturing, and think about the world through the customers’ eyes. Each single one of us is inundated daily by marketing messages that are irrelevant. Those microseconds…

    Heidi Cohen/ Heidi Cohen- 22 readers -
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