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…. Snapchat also plans to infiltrate the digital music industry, according to the emails. Sony Pictures’s CEO Michael Lynton doubles as a Snapchat board member, and has apparently used his Sony email to keep tabs on the messaging app. Snapchat CEO Evan Spiegel (Photo by Michael Kovac/Getty Images for Vanity Fair) The emails, first reported on by tech…
Programmatic advertising, by all accounts, is not going away anytime soon. The question now is whether the shift to automation will cause some marketers to take more control of their media buying. That’s exactly what happened earlier this year when male-focused media/e-commerce play Thrillist decided to bring its Facebook buying in-house.