Jason Lebar

  • Facebook Helps Extend Reach of TV Ad Campaigns (Study)

    … How can advertisers complement their traditional television ad campaigns with digital components such as Facebook? The social network commissioned a study by Nielsen on how 15 campaigns for TV shows, movies and console games performed across TV and Facebook, and the social network’s head of entertainment measurement, Jason LeBar, spoke…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -