Jason Pontin

  • Why Silicon Valley and media don’t mix easily

    … to halve the magazine’s frequency and relocate it from D.C. to New York. Update on @tnr resignations: mainly senior staff, right after some Silicon Valley disrupters took over. Oh boy… http://t.co/YjkzGpNwkx — Max Antonucci (@DigitalMaxToday) December 5, 2014 What we learned: Publishing economics are hard, and even more so for a single-title…

    Lucia Moses/ Digiday- 23 readers -
  • 18 quotes on programmatic advertising

    … Jason Pontin, publisher and editor-in-chief, Technology Review, via DigiDay: The publisher in me says “programmatic buying” will have a larger impact on digital media [than native advertising], but the editor-in-chief of a technology publication says, “native ad formats.” In truth, both will have an impact. In the short term, programmatic buying…

    Ben Davis/ Econsultancyin Affiliate Social Facebook- 26 readers -
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