Jay Acunzo

  • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    … on the information shared and/or user-generated content. Happy Marketing, Heidi Cohen UPCOMING EVENTS MarketingProfs B2B forum MarketingProfs B2B forum is one of my favorite conferences of the year. Join me in Boston, October 3-6, 2017, for an exciting program and fun events. Register now using my promo code: AMPLIFY1717 to save $100. Photo Credits: Warm Up Party via David Beebe and Jay Baer TrackMaven Spaghetti Throw courtesy Kara Burney Flipboard Red Couch courtesy of Christel van der Boom Dueling marketers courtesy of Jeff Julian…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…

    Lush Digitalin Content- 16 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … called “nuance.” But if an organization wants to capitalize, they must be more nuanced in their understanding of new trends than what the blogosphere would have us believe. And today, the business blogosphere would have us believe that influencer marketing is all about that old addicting drug brands so crave: reach. But believe you me…

    {grow}in How To's- 20 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … content.) 1. Foundational content These blog posts establishes thought leadership and attract inbound links. While most of this content is written when you first start your blog, it’s useful to have at least one blog post per year. With planning you should be able to get some quality blog posts. Annual research. Take a page from Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • The 3 factors behind Snapchat consumer behavior

    … Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters. #1 – A feed built for actual…

    {grow}- 21 readers -