Jay Acunzo

  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    …. If this is true, then the two groups are complementary, serving different purposes to brands based on what they hope to achieve. And it’s all caused by their differing incentives and business models. The Power of Publishers Media companies ranging from the Times and WaPo to niche magazines and blogs create content to generate reach. This can be either…

    {grow}in How To's- 20 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … content.) 1. Foundational content These blog posts establishes thought leadership and attract inbound links. While most of this content is written when you first start your blog, it’s useful to have at least one blog post per year. With planning you should be able to get some quality blog posts. Annual research. Take a page from Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • The 3 factors behind Snapchat consumer behavior

    … Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters. #1 – A feed built for actual…

    {grow}- 19 readers -
  • 5 Tips to Help You Become a Prolific Content Creator

    The demand for consistent content creation has forced many marketers to take shortcuts. Shortcuts may enable you to get to an outcome faster, but it is often a worse outcome. Using shortcuts to create more content faster can help you to achieve more volume, but at some point, the quality goes through the floor. Quantity and quality are not opposites. They can exist simultaneously.

    TopRank®- 14 readers -
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