Jay Acunzo

  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … specialist Clare McDermott, the Unthinkable podcast’s Jay Acunzo and email subscription guru Adam Franklin. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are the episodes and the show notes. BNR 156 A: Joe Pulizzi…

    Lush Digitalin Content- 16 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 20 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • The 3 factors behind Snapchat consumer behavior

    … By Jay Acunzo, {grow} Community member Say you’re in the business of building dams. Your dams are made of steel, concrete, and granite — you know, for that fancy-dam feel. Question: If that’s your livelihood, what’s the first thing you need to understand incredibly well in order to build the best damn dam? Answer: Water. It’s easy to point…

    {grow}- 22 readers -