Jay Baer

  • Why You Need Email Newsletters To Crush Your Marketing

    … word for it! Recently Spin Sucks’ Gini Dietrich and Convince and Convert’s Jay Baer started regular email newsletters. If these two marketing megastars think email newsletters are worth their time, you should pay attention. Baer jumps on marketing trends in their infancy. He just sent his first weekly email newsletter. Published on Sundays…

    Heidi Cohen/ Heidi Cohenin EMail- 27 readers -
  • Tearing down the house: How to handle social media haters

    … hateful comments on social media. I’ve received emails, physical mail, and even voicemails from people telling me how stupid, ignorant, disgusting, and appalling I am to them. “And while I’ve been told I have the skin of a rhinoceros, these vicious statements have left scars of my emotions. Online influence is not for the faint of heart…

    {grow}in Social How To's- 20 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 26 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 59 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • 2016 Content Marketing World Take-aways

    … plenty of other great tips about SEO. Editor’s note: Khoja is the consummate networker. Once she met you, she connected via more than one platform. (She was also the other half of Orendorff’s dynamic duo in content creation.) There’s a lesson here. Convince and Convert’s Jay Baer hit on the importance of creating content for your current customers…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 48 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Are you becoming an obsolete marketing professional?

    … contribute to it and advance it. Jay Baer, Author of Hug Your Haters Great advice on this topic comes from an unexpected source. I attended a conference and one of the keynotes was by none other than Donny Osmond. He has been in the music business for 50 years, and is still selling out shows. Donny said in his keynote that he lives by the “Four…

    {grow}in Mobile- 36 readers -
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