Jay Baer

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 19 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Content Marketing Definition

    … definition – “everything the light touches is content!” Matt Heinz – Heinz Marketing 28. Content marketing is the practice of using content (webinars, white papers, planted articles, blogs, Tweets, videos, etc) with some intrinsic value beyond pure advertising content, as a way of establishing thought leadership, branding, and growing and influencing…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 2016 Content Marketing World Take-aways

    … discussing Hug Your Haters.) We’re at the beginning of transformation of marketing and customer service roles into a single “customer experience” role. Businesses that embrace this evolution early and wholeheartedly will win in this new era. I really liked Doug Kessler’s idea regarding coming up with ‘insight’ not just a piece of content. Ask…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 5 Social Media Content Formats Your Business Needs

    … text social media content into social media shares. 900 words is the sweet spot for blog post length according to Orbit Media’s Blog Survey. But 8% of bloggers are going deeper with 1,500 words. Social media options Blogs are the jewel in the crown of social media. You own the content and the media entity. You retain all intellectual property…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 15 readers -
  • Are you becoming an obsolete marketing professional?

    … in digital marketing, I fear this scenario of obsolescence more than any other beyond my family, my team, and my health. If you want a career rather than a momentary milestone, relevancy is EVERYTHING. I try to tackle this in 5 ways: 1. Read and read and read. then study — I look at TONS of blogs, emails, books, magazines, etc. every day. I am…

    {grow}in Mobile- 21 readers -
  • Is a career in social media marketing secure?

    … Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty…

    {grow}in Social- 17 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    …. 8X increase in customer complaints in UK There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. And between 2008 and 2018, the US Department of Labor Statistics estimates…

    {grow}in EMail- 19 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • New research explodes the status quo of customer service

    … and why I love it. I’m still in the experimental stage but see huge potential in this as a flexible and easy way to create quality content. I am even combining Blab and Slideshare. Radical insights into customer service The heart of the show is a discussion of the surprising data behind Jay Baer’s new book Hug Your Haters. Tom Webster led an Edison…

    {grow}- 13 readers -
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