Jay Baer

    • 2017 B2B Content Marketing Research Analyzed

      Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...

      Heidi Cohen/ Heidi Cohenin Content- 12 readers -
    • 2016 Content Marketing World Take-aways

      23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Content Marketing World Authors

    … Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 5 Social Media Content Formats Your Business Needs

    … cited live video as the leading social media trend. Live video is 2016’s darling of the social media content formats. Live video presents a raw view of the world. You have to be willing to be a real person, warts and all. Social Boom’s Kim Garst, the diva of Periscope, admitted she had to get over the wall between public and private. Kim Garst…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 10 readers -
  • Are you becoming an obsolete marketing professional?

    …. But for the first time, about one-third of the class was under the age of 25. The Millennials are coming! Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media…

    {grow}in Mobile- 13 readers -
  • Is a career in social media marketing secure?

    … Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty…

    {grow}in Social- 14 readers -
  • The Secret To Reducing Your Content Creation Time

    … than your original content on your own media. Depending on your goals, this may be acceptable. Take care to not create duplicate content that Google penalizes. Neil Patel recommends that the second publisher use “rel=canonical” in the reprinted content. This helps Google to know the original source. (Check what Google says about canonical URLs…

    Heidi Cohen/ Heidi Cohenin Content- 5 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … that customer service representatives will experience the third-highest growth rate of any occupation. When you start to engage with customers online, it causes more people to talk back. “In general, when our customers implement a robust engagement strategy, they‘ll start to see a 30% to 40% increase in the total volume of commentary about their brand…

    {grow}in EMail- 12 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
  • New research explodes the status quo of customer service

    … and why I love it. I’m still in the experimental stage but see huge potential in this as a flexible and easy way to create quality content. I am even combining Blab and Slideshare. Radical insights into customer service The heart of the show is a discussion of the surprising data behind Jay Baer’s new book Hug Your Haters. Tom Webster led an Edison…

    {grow}- 8 readers -
  • Email Content Marketing: Examples and Tips

    … it. This increases your reader rate with limited incremental effort. (Hat tip to AppSumo’s Noah Kagan.) 7. Optimize your content for mobile use Email is one of the biggest activities people do on a smartphone, especially people who have work email addresses. Remember to think mobile first. (Here’s the lowdown on 2016 Mobile Marketing charts…

    Heidi Cohen/ Heidi Cohenin EMail Content- 17 readers -
  • Content Uberization: Sharing Economy Meets Content

    … would rather subscribe than own The sharing economy is projected to grow from about $15 billion in 2015 global revenues to $335 billion in 2025, according to PwC. 19% of the total US adult population has engaged in a sharing economy transaction. 7% of the US population provides sharing economy services. 97% of sharing economy users had a positive…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 22 readers -
  • 5 Key 2016 Social Media Trends

    … Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing. The post 5 Key 2016 Social Media Trends appeared first on Heidi Cohen. …

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Social Media Marketing World 2016

    … Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer (author, Social Media Explained), Joe…

    Michael Stelzner/ Marketing Technology Blogin Social- 21 readers -
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