Jay Baer

  • Why You Need Email Newsletters To Crush Your Marketing

    … word for it! Recently Spin Sucks’ Gini Dietrich and Convince and Convert’s Jay Baer started regular email newsletters. If these two marketing megastars think email newsletters are worth their time, you should pay attention. Baer jumps on marketing trends in their infancy. He just sent his first weekly email newsletter. Published on Sundays…

    Heidi Cohen/ Heidi Cohenin EMail- 25 readers -
  • Tearing down the house: How to handle social media haters

    … biggest fans started off as haters. What happens is they gain a lot of respect for your willingness to hear them out. Jay Baer, author, speaker “Regardless of who the hater is, I recommend responding publicly. Even if they rant and rave and call you names, you’ll answer coolly and publicly. It probably won’t change the behavior or attitude…

    {grow}in Social How To's- 19 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 26 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • 2016 Content Marketing World Take-aways

    … content — and genuinely helpful. Based on Andrew Davis’s session, “Killer Content: How brilliant brands create less content and deliver bigger success” Editor’s Tip: Orendorff is a whiz at creating audience attractive content. Check out his Content Marketing Institute post on How to Network a Conference Like a Jedi. It’s a new spin on Andy…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 48 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … Blogging Alive and Kicking At The Center Of Your Marketing Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio. Nor does this include blogs…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Are you becoming an obsolete marketing professional?

    … contribute to it and advance it. Jay Baer, Author of Hug Your Haters Great advice on this topic comes from an unexpected source. I attended a conference and one of the keynotes was by none other than Donny Osmond. He has been in the music business for 50 years, and is still selling out shows. Donny said in his keynote that he lives by the “Four…

    {grow}in Mobile- 36 readers -
  • Is a career in social media marketing secure?

    … Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty…

    {grow}in Social- 27 readers -
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