Jay Baer

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … to attract better search rankings. (Check Andy Crestodina’s Orbit Media Blog for additional help on this.) Use Yoast plugin to cover the basics. Add keyword relevant text to images and non-text blog content. Social media Beyond being a social media platform, blogs fuel other social media interactions. Maximize readers’ ability to engage with your…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 11 readers -
  • Are you becoming an obsolete marketing professional?

    … that much more to brand, culture, their communities and themselves. Gini Dietrich, Chief Executive Officer at Arment Dietrich, Inc. and Author of Spin Sucks To stay relevant, of course I do the things most people do: Read, read, and read some more. But I’m also a tinkerer. The philosophy at Arment Dietrich has always been that we never introduce…

    {grow}in Mobile- 14 readers -
  • Is a career in social media marketing secure?

    … Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty…

    {grow}in Social- 16 readers -
  • The Secret To Reducing Your Content Creation Time

    … than your original content on your own media. Depending on your goals, this may be acceptable. Take care to not create duplicate content that Google penalizes. Neil Patel recommends that the second publisher use “rel=canonical” in the reprinted content. This helps Google to know the original source. (Check what Google says about canonical URLs…

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus…

    {grow}in EMail- 14 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • New research explodes the status quo of customer service

    … Research team to discover the truth of customer service on the web today. Here are some the fascinating tidbits that came out of the show: Why Jay’s new book is not the one he started out to write. What industries are number one for complaints? What company gets the single-most number of complaints? The vast implications of customer…

    {grow}- 10 readers -
  • Email Content Marketing: Examples and Tips

    … be on the lookout for this type of information. You have simplify and make it easy-to-read. Don’t forget to link to the original and give them credit. Jay Baer calls this Youtility. What does this mean for your email content marketing? You must stand out in the email box or you’re deleted in less than a New York minute while waiting for the subway…

    Heidi Cohen/ Heidi Cohenin EMail Content- 19 readers -
  • Content Uberization: Sharing Economy Meets Content

    … these drawbacks: Need to supply fresh content. You pay for the content. If you plan ahead, you can create unique content as a spinoff of your content creation efforts in line with Jay Baer’s content atomization. Build your own following. As with any social media platform, it works best if you have your own followers. This takes work. Works best…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • 2016 Marketing Trends To Transform Your Business

    … Tactics: Allocate advertising budget to your audience’s prime media consumption. Media sellers need to provide better targeting to prove audience attention and advertising value. Media mixes will become more diverse and higher priced to compensate for the targeting. Improve marketing mojo to create quality ads and content (Hat tip to Velocity’s Doug…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 25 readers -
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