Jay Baer

    • Why You Need Email Newsletters To Crush Your Marketing

      Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that circulates communications.

      Heidi Cohen/ Heidi Cohenin EMail- 12 readers -
  • Tearing down the house: How to handle social media haters

    … for progress. The Haters are looking at the averages… and who wants to be average? Tim Ferriss, author, speaker “Focus on impact, not approval. If you believe you can change the world, which I hope you do, do what you believe is right and expect resistance and expect attackers,” Constance Wu, actress “We didn’t get into this business to please…

    {grow}in Social How To's- 18 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … yourself on the wrong end of a lawsuit. Here’s a quick and dirty guide to staying on the right side of the law when discussing competing brands and products. Don’t discuss brands at all: talk about your audience instead. The most effective marketing doesn’t discuss your competition (or even you). Instead, it focuses on your audience—their challenges…

    {grow}in Paid Search- 24 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • Content Marketing Definition

    … are creating/sharing a piece of content you should be thinking if this piece of content can help build a connection with my target audience, build my brand or build my sales pipeline. Ian Cleary – RazorSocial 14. Content Marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while…

    Heidi Cohen/ Heidi Cohenin Content- 52 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … marketing editorial plan with the rest of your marketing, communications and promotional plans. Goal: Take advantage of existing marketing investments to create related content. Include options to atomize your content. (Hat tip: Jay Baer) This means to reuse your content in other contextually relevant presentations based platform, format…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • 2016 Content Marketing World Take-aways

    … people to DO something. I loved Lars Silberbauer’s description of the importance of content marketing at Lego. He was very clear that storytelling is what makes Lego’s plastic brick different. He illustrated the idea of engaging an audience at a whole new level across social media platforms with connected command centers. (BTW, I’ve spent some of my…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 5 Social Media Content Formats Your Business Needs

    … There are 5 key social media content formats. Each has its own specific characteristics to attract your target audience on social media. 1. Social Media Content Format: Text Text tends to be the densest and most difficult to consume social media content format. Users read about 20% of the text on the average page according to usability expert Jakob…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 43 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Are you becoming an obsolete marketing professional?

    … come from blending insights from a variety of experts. That means that your continued professional relevance relies on continually adding, refining and even excluding news sources. It’s the hard (but necessary) work required to be successful in a world that changes in split seconds. Brian Solis, Principal Analyst, Altimeter Group and Author of X…

    {grow}in Mobile- 33 readers -
  • Is a career in social media marketing secure?

    … Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty…

    {grow}in Social- 22 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus…

    {grow}in EMail- 30 readers -
  • Interview: Jay Baer on Hug Your Haters

    …. You should absolutely order the book now if you hope to transform your business and quantify the investment in awesome customer service. Order Hug Your Haters Now! Listen to our Interview with Jay Baer What You’ll Learn in Hug Your Haters The two types of Haters and what they want from you when they complain How to handle trolls How…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
Get the top posts daily into your mailbox!
More from around the web