Jay Baer

    • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

      How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content c ...

      Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Why You Need Email Newsletters To Crush Your Marketing

    … word for it! Recently Spin Sucks’ Gini Dietrich and Convince and Convert’s Jay Baer started regular email newsletters. If these two marketing megastars think email newsletters are worth their time, you should pay attention. Baer jumps on marketing trends in their infancy. He just sent his first weekly email newsletter. Published on Sundays…

    Heidi Cohen/ Heidi Cohenin EMail- 24 readers -
  • Tearing down the house: How to handle social media haters

    …, once explained that he removed comments from his blog because he became obsessed with every negative remark. Business advisor Gary Vaynerchuk said that no matter how much success he’s had, the negative comments still hurt. Even when you’re famous, you’re still human. Hate hurts. Keeping hate in perspective One of the most common things you see…

    {grow}in Social How To's- 19 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 25 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …). This was honestly (and I’m not just saying this) the best conference I’ve attended in my professional life. It was a conference like no other. I really, really hope to come back next year. Thank you, thank you, thank you. – Laura Kaslow Join experts and entertaining speakers such as: Guy Kawasaki (author, The Art of Social Media) Mari Smith (co-author…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Content Marketing Definition

    …. This growth coincides with the first Content Marketing World conference. (Hat tip: Joe Pulizzi, the Godfather of Content Marketing.) Content marketing has become a key element of marketers’ plans. 50 Content Marketing Definitions We asked 50 marketing experts to define content marketing. Here are their content marketing definitions. (Editor’s…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
  • 2016 Content Marketing World Take-aways

    … be very effective.) It was a super positive experience. Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic. This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Are you becoming an obsolete marketing professional?

    … come from blending insights from a variety of experts. That means that your continued professional relevance relies on continually adding, refining and even excluding news sources. It’s the hard (but necessary) work required to be successful in a world that changes in split seconds. Brian Solis, Principal Analyst, Altimeter Group and Author of X…

    {grow}in Mobile- 36 readers -
  • Is a career in social media marketing secure?

    … Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty…

    {grow}in Social- 24 readers -
  • The Secret To Reducing Your Content Creation Time

    … your content from one format to another. This applies to new content and existing content. Ideally, you create additional content formats during the new content creation process. Jay Baer calls this content atomization. By creating multiple content formats at once, you minimize cost and extend content reach. Due to time and resource constraints…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus…

    {grow}in EMail- 32 readers -
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