Jay Hawkinson

  • It’s Time to Take Facebook Seriously for Location Marketing

    … What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.” If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger…

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • Pokemon Go: The Accidental Social Media Sensation

    … are gathering in cities ranging from New York to San Francisco in order to play organized sessions together. About 9,000 people gathered in San Francisco to play Pokemon Go–an event that originated as a Facebook event page. Thousands more have played the game around the world, including in cities such as Madrid. The game has become a means for people to meet…

    Inside Facebookin Social Paid Search Google Facebook- 22 readers -
  • How to Love Facebook Live

    … Mom moment. Your audience will detect a cheap imitation. Facebook Live is an exciting platform and opportunity for you to build your brand. Especially as Facebook becomes a media giant, you owe it to yourself to consider its value and relevance to your brand. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing…

    Inside Facebookin Social Paid Search Facebook How To's- 25 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … a micro-moment and make a “next moment” happen–or the action that occurs after you conduct a search. A bot enables the next moment, whether you’re placing the order for the pizza or buying tickets for The Jungle Book. This scenario isn’t hypothetical. Facebook has already launched bots for Messenger with businesses ranging from Bank of America…

    AllTwitterin Social Google Facebook- 22 readers -
  • 4 Ways Major League Baseball Hits a Home Run With Social Media

    With the arrival of spring, the sounds of Major League Baseball reverberate everywhere: the crack of the bat, the smack of the ball, the roar of crowds filling stadiums … and the constant hum emanating from MLB’s social spaces. America’s pastime is back in full swing. In addition to being a $9 billion business and the nation’s pastime, MLB is a powerhouse on social, earning mi ...

    Inside Facebook- 26 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 14 readers -
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