Jay Hawkinson

    • It’s Time to Take Facebook Seriously for Location Marketing

      What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.” If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especi ...

      AllFacebookin Social Paid Search Facebook- 8 readers -
  • How to Love Facebook Live

    … Mom moment. Your audience will detect a cheap imitation. Facebook Live is an exciting platform and opportunity for you to build your brand. Especially as Facebook becomes a media giant, you owe it to yourself to consider its value and relevance to your brand. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing…

    Inside Facebookin Social Paid Search Facebook How To's- 12 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 13 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 11 readers -
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