Jay Hawkinson

  • It’s Time to Take Facebook Seriously for Location Marketing

    …’ Facebook pages thanks to a partnership between Facebook and Fandango. Incidentally, as part of the latest round of location marketing updates, Facebook has also made it easier for its community to find recommendations for things to do and places to go. When you use Facebook to ask about a place to visit (which can happen often when you’re traveling…

    AllFacebookin Social Paid Search Facebook- 18 readers -
  • How to Love Facebook Live

    … that Candace Payne, a Dallas-area Kohl’s customer, created the most widely viewed Facebook Live video ever, consisting of her laughing hysterically as she tried on a Chewbacca mask in a Kohl’s parking lot. Kohl’s wisely seized the moment by creating its own Facebook Live video of Kohl’s employees showing up at Payne’s home to present her and her family…

    Inside Facebookin Social Paid Search Facebook How To's- 18 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … built on the immense context available.” Perhaps anticipating the need to provide a more intelligent bot interface, Facebook acquired technology startup Wit.ai in 2015. Developers using the Wit.ai Bot Engine can use machine learning and natural language to offer better responses. The news from F8 underscores the need for multi-location businesses…

    AllTwitterin Social Google Facebook- 19 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … In 2015, Snapchat put the world on notice that the app is an advertising force to be reckoned with — maybe the advertising force to be reckoned with. Named Adweek‘s hottest digital brand, Snapchat commanded a reported $750,000 for brands to place ads, and the millennial darling reported more than 6 billion videos daily. Snapchat will become even…

    Inside Facebookin Paid Search- 12 readers -
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