Jay Hawkinson

  • It’s Time to Take Facebook Seriously for Location Marketing

    …. Examples include Amazon launching the Dash button for easy order fulfillment from your home and Pinterest introducing Buyable Pins, which you can use to buy products without leaving Pinterest. Facebook really jumped into the on-demand world with its launch of chat bots for Messenger at the F8 conference this year. The October rollouts continued…

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • How to Love Facebook Live

    …-are-there vibe. But you still need to master the basics of production, most importantly adequate camera placement and sound. The BuzzFeed debacle with President Obama demonstrates painfully how a lapse in basic production values can create embarrassment: For a Facebook Live interview, don’t let a smartphone become your A/V source. Find…

    Inside Facebookin Social Paid Search Facebook How To's- 25 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … As expected, at the Facebook F8 developer conference, the world’s largest social network announced that bots have come to Facebook Messenger. And the launch of a bot-enabled Messenger platform may help Facebook steal micro-moments from Google. As we’ve seen, bots are a hot item, and they could even shape the future of how brands and consumers…

    AllTwitterin Social Google Facebook- 22 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 14 readers -
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