Jay Hawkinson

  • It’s Time to Take Facebook Seriously for Location Marketing

    …’ Facebook pages and have their appointment confirmed via Messenger. Meanwhile, you can order food from restaurants by clicking “Start Order” on a restaurant’s Facebook page (so long as the establishment uses Delivery.com or Slice to fulfill orders). And one of my personal favorite on-demand tools is the ability to get movie tickets from the films…

    AllFacebookin Social Paid Search Facebook- 14 readers -
  • How to Love Facebook Live

    … to offering a behind-the-scenes tour of new exhibits at the Metropolitan Museum of Art. Since Facebook Live became more widely available in April, I’m already seeing some big-time successes, but also failures, such as BuzzFeed‘s technology-marred interview with President Barack Obama. Here are some lessons to learn from how brands succeed with Facebook…

    Inside Facebookin Social Paid Search Facebook How To's- 17 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to strengthen their presence on Facebook. So far, having a Facebook presence has meant managing Facebook pages that combine accurate location data, content and an experience to attract and retain customers–in other words, being available with the right information when consumers experience micro-moments of local search on Facebook. Now businesses that want to succeed at the local level will need to embrace the next moment on Facebook. Jay Hawkinson is an equity partner at SIM Partners. …

    AllTwitterin Social Google Facebook- 17 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 11 readers -
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