Jay Hawkinson

  • It’s Time to Take Facebook Seriously for Location Marketing

    … location marketing hub, especially for on-demand ecommerce. These include functions that enable ordering food, requesting appointments, getting quotes for services and getting tickets for movies and events. For instance, customers of businesses that require appointments, such as physicians and hair salons, can request times from the businesses…

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • Pokemon Go: The Accidental Social Media Sensation

    … that Niantic has developed only one-tenth of the features it is capable of rolling out, which suggests a constantly evolving experience that will create more opportunities for businesses to capitalize on the game’s popularity. Yelp certainly understands this reality. Do you? Jay Hawkinson is a digital marketing professional with 20 years of sales…

    Inside Facebookin Social Paid Search Google Facebook- 22 readers -
  • How to Love Facebook Live

    … Mom moment. Your audience will detect a cheap imitation. Facebook Live is an exciting platform and opportunity for you to build your brand. Especially as Facebook becomes a media giant, you owe it to yourself to consider its value and relevance to your brand. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing…

    Inside Facebookin Social Paid Search Facebook How To's- 25 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to strengthen their presence on Facebook. So far, having a Facebook presence has meant managing Facebook pages that combine accurate location data, content and an experience to attract and retain customers–in other words, being available with the right information when consumers experience micro-moments of local search on Facebook. Now businesses that want to succeed at the local level will need to embrace the next moment on Facebook. Jay Hawkinson is an equity partner at SIM Partners. …

    AllTwitterin Social Google Facebook- 22 readers -
  • 4 Ways Major League Baseball Hits a Home Run With Social Media

    … is not only a baseball experience, it’s a social experience, too. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently…

    Inside Facebookin Social Paid Search- 26 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 15 readers -
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