Jay Rosen

  • Why You Need to Stop Using the Term ‘Brand Journalism’

    …. As Jay Rosen, author of the PressThink blog and professor at New York University, explained to Contently: “Content marketing with informational value is addressed to the customers. (Current and potential.) Journalism is addressed to the public.” Rosen is no ardent alarmist about sponsored content or native advertising, either; he’s a defender…

    Sam Petulla/ The Content Strategistin Content- 20 readers -
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