Jay Today

  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 16 readers -
  • The 15 Steps to Make a Great Podcast

    … I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from…

    Jay Baer/ Convince and Convertin Content- 21 readers -
  • Is Shazam the Future of Mobile Marketing

    … interesting and important, because it will allow us to access relevant mobile offers without having to go through the hassle of getting this whole array and collection of apps on our phone. For more on this and similar concepts, check out the excellent book “The Mobile Commerce Revolution” from Tim Hayden and Tom Webster. Sprout Social Shoutout Today’s…

    Jay Baer/ Convince and Convertin Mobile- 23 readers -
  • Little Things Make a Big Customer Experience Difference

    … February 4, 2015 Little Things Make a Big Customer Experience Difference by Jay Baer Leave a Comment Get all JayToday episodes at http://jaytoday.tv When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince &…

    Jay Baer/ Convince and Convert- 19 readers -
  • How to Produce a Podcast

    … Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode). We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes…

    Jay Baer/ Convince and Convertin Content How To's- 15 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 19 readers -
  • You Should Give Your Customers a Slow Lane

    … Get all JayToday episodes at http://jaytoday.tv (watch video to see me in a Santa hat, and an actual brisket I made) Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks…

    Jay Baer/ Convince and Convert- 17 readers -
  • Should Social Media Be Taught in High School

    …-cursor to Jay Today, check it out here) Kyle is a very sharp guy, and an author of multiple books. Follow him on Twitter @kyleplacy About Jay Today This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube, iTunes (as a video podcast, and now…

    Jay Baer/ Convince and Convertin Social- 23 readers -
  • Get Content First Format Content Later

    … posts. We can make infographics. We can make videos. We can make SlideShare presentations. We can make LinkedIn blog posts on your behalf.” Once you have the raw idea, you can do a million things with that idea. Take a look at the post I wrote last week on this blog about how I do “Jay Today.” Every single one of these videos turns into eight…

    Jay Baer/ Convince and Convertin Content Blogging- 12 readers -
  • How to make 8 pieces of content from 1 piece of content

    … you a piece of my mind, three minutes at a time), and the rest of the story – SproutSocial shout out – Sponsor acknowledgement 75% of the episodes are done in one take, meaning the entire recording process is done within 5 minutes. After I stop recording, I upload the clip to my Dropbox account. Note that this can be a tricky step, because…

    Jay Baer/ Convince and Convertin Content How To's- 14 readers -
  • Can You Build Trust Before the Transaction

    … “The Cow Bell Principle“. A lot of personal branding and career development advice, good stuff from Brian. It comes out the same day as my new book, “Youtility for Real Estate.” (November 4, 2014). This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday…

    Jay Baer/ Convince and Convertin Social Facebook YouTube- 5 readers -
  • Your Customers CAN Handle the Truth

    Episode 50 Delta recently sent me an email telling me that in order to keep the same frequent flyer rewards, I have to spend more money. They said, "If everyone is a frequent flyer, no one is a frequent flyer." Really, Delta? You couldn't just tell me that your costs are going up and that you need to change the structure of your program? Instead you had to come up with some st ...

    Jay Baer/ Convince and Convertin Social YouTube- 2 readers -
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