Jay Today

  • How to Build a Brand from Scratch

    …. But here’s the other side of that coin… Seek an Outside Opinion My friend, Steve Woodruff, runs a company called Clarity Therapy, which is all about helping people understand their brands and making them tighter. He is really adamant about this concept of not doing your brand building yourself, that you just get way, way, way too close to it and lose…

    Jay Baer/ Convince and Convertin How To's- 20 readers -
  • The 15 Steps to Make a Great Podcast

    … I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from…

    Jay Baer/ Convince and Convertin Content- 25 readers -
  • Is Shazam the Future of Mobile Marketing

    … Image via BigStockPhoto.com Get all JayToday episodes at http://jaytoday.tv Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you…

    Jay Baer/ Convince and Convertin Mobile- 26 readers -
  • Little Things Make a Big Customer Experience Difference

    … February 4, 2015 Little Things Make a Big Customer Experience Difference by Jay Baer Leave a Comment Get all JayToday episodes at http://jaytoday.tv When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince &…

    Jay Baer/ Convince and Convert- 21 readers -
  • How to Produce a Podcast

    … Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode). We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes…

    Jay Baer/ Convince and Convertin Content How To's- 17 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 22 readers -
  • You Should Give Your Customers a Slow Lane

    … we’re at as a society. But many of the things that are great in life and in business actually require you to go slowly, like this brisket. Check this out. This is a 14.5 pound American Wagyu beef brisket. Isn’t she a beauty? Getting ready to go on the smoker in just a minute. (seriously, watch the video) So the way this brisket works is I’m going…

    Jay Baer/ Convince and Convert- 17 readers -
  • Should Social Media Be Taught in High School

    … like that. You would think they would be entirely in favor of social media education in the high school classroom. Nope. They asked him, “Hey, should we be teaching social media in high school?” He says, “Well no, because we’ve got too many other things to worry about as teachers. Most students should know how to swim. But is it the school’s…

    Jay Baer/ Convince and Convertin Social- 23 readers -
  • Get Content First Format Content Later

    … posts. We can make infographics. We can make videos. We can make SlideShare presentations. We can make LinkedIn blog posts on your behalf.” Once you have the raw idea, you can do a million things with that idea. Take a look at the post I wrote last week on this blog about how I do “Jay Today.” Every single one of these videos turns into eight…

    Jay Baer/ Convince and Convertin Content Blogging- 13 readers -
  • How to make 8 pieces of content from 1 piece of content

    … I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded…

    Jay Baer/ Convince and Convertin Content How To's- 15 readers -
  • Can You Build Trust Before the Transaction

    … “The Cow Bell Principle“. A lot of personal branding and career development advice, good stuff from Brian. It comes out the same day as my new book, “Youtility for Real Estate.” (November 4, 2014). This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday…

    Jay Baer/ Convince and Convertin Social Facebook YouTube- 5 readers -
  • Your Customers CAN Handle the Truth

    Episode 50 Delta recently sent me an email telling me that in order to keep the same frequent flyer rewards, I have to spend more money. They said, "If everyone is a frequent flyer, no one is a frequent flyer." Really, Delta? You couldn't just tell me that your costs are going up and that you need to change the structure of your program? Instead you had to come up with some st ...

    Jay Baer/ Convince and Convertin Social YouTube- 2 readers -
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