Jay Today Tv

  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 23 readers -
  • Is Shazam the Future of Mobile Marketing

    … an amazing performance everywhere in your life and everywhere in your business. You should absolutely be following him in social media. You will be better for it. About Jay Today This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube…

    Jay Baer/ Convince and Convertin Mobile- 29 readers -
  • Content marketing Is Killing Our Most Important Words

    Get all JayToday episodes at http://jaytoday.tv In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.

    Jay Baer/ Convince and Convert- 26 readers -
  • Little Things Make a Big Customer Experience Difference

    … February 4, 2015 Little Things Make a Big Customer Experience Difference by Jay Baer Leave a Comment Get all JayToday episodes at http://jaytoday.tv When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince &…

    Jay Baer/ Convince and Convert- 29 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 26 readers -
  • Is SEO Still Relevant?

    … Are your skills massively in demand in 2015? (watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office) Recently, LinkedIn released their top 25 job skills of 2014, based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst. There…

    Jay Baer/ Convince and Convertin Paid Search SEO YouTube- 21 readers -
  • You Should Give Your Customers a Slow Lane

    … Get all JayToday episodes at http://jaytoday.tv (watch video to see me in a Santa hat, and an actual brisket I made) Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks…

    Jay Baer/ Convince and Convert- 20 readers -
  • Get Content First Format Content Later

    … the senior vice president of marketing at Sysomos. And Amber was the co-author of my very first book, “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” In many ways, that book holds up better today than when we wrote it, which is kind of exciting. And Amber is going to be working with my pal Chris Moody from Oracle…

    Jay Baer/ Convince and Convertin Content Blogging- 15 readers -
  • How to make 8 pieces of content from 1 piece of content

    … you a piece of my mind, three minutes at a time), and the rest of the story – SproutSocial shout out – Sponsor acknowledgement 75% of the episodes are done in one take, meaning the entire recording process is done within 5 minutes. After I stop recording, I upload the clip to my Dropbox account. Note that this can be a tricky step, because…

    Jay Baer/ Convince and Convertin Content How To's- 18 readers -
  • Can You Build Trust Before the Transaction

    … What if you found a way to build extreme trust before you ever interacted with a customer? I was speaking recently in Boston at an event for Straumann, where the audience was a group of very successful oral surgeons. After my talk, one of the attendees came up to me afterwards. His name is Dr. Glenn Gorab, and he lives in Clifton, New Jersey…

    Jay Baer/ Convince and Convertin Social Facebook YouTube- 9 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • What Did You Do To Get Better Today

    Success isn't owned. It's leased. And rent is due every single day. If you're not consistently improving your game, someone else is. So, if you want to be the best, you need to work on it every day. That's because someone else will always be trying to take away whatever you have built for yourself.

    Jay Baer/ Convince and Convertin Social YouTube- 5 readers -
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