Jay Today Tv

  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 16 readers -
  • Is Shazam the Future of Mobile Marketing

    … interesting and important, because it will allow us to access relevant mobile offers without having to go through the hassle of getting this whole array and collection of apps on our phone. For more on this and similar concepts, check out the excellent book “The Mobile Commerce Revolution” from Tim Hayden and Tom Webster. Sprout Social Shoutout Today’s…

    Jay Baer/ Convince and Convertin Mobile- 23 readers -
  • Content marketing Is Killing Our Most Important Words

    … things marketing. I’m working on a new e-book with Nadine and The CMO Club. I’ll tell you more about that as we get it rounded into shape here in the next month or so. About Jay Today This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube…

    Jay Baer/ Convince and Convertin Content- 17 readers -
  • Little Things Make a Big Customer Experience Difference

    … February 4, 2015 Little Things Make a Big Customer Experience Difference by Jay Baer Leave a Comment Get all JayToday episodes at http://jaytoday.tv When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince &…

    Jay Baer/ Convince and Convert- 19 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 19 readers -
  • Is SEO Still Relevant?

    … a SEO firm could do that for you). But you also need that content to be found. We are going to see a massive increase in good content that gets ZERO eyeballs on it. Competition is going up and up and up. It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my…

    Jay Baer/ Convince and Convertin Paid Search SEO YouTube- 18 readers -
  • You Should Give Your Customers a Slow Lane

    … Get all JayToday episodes at http://jaytoday.tv (watch video to see me in a Santa hat, and an actual brisket I made) Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks…

    Jay Baer/ Convince and Convert- 17 readers -
  • Get Content First Format Content Later

    … posts. We can make infographics. We can make videos. We can make SlideShare presentations. We can make LinkedIn blog posts on your behalf.” Once you have the raw idea, you can do a million things with that idea. Take a look at the post I wrote last week on this blog about how I do “Jay Today.” Every single one of these videos turns into eight…

    Jay Baer/ Convince and Convertin Content Blogging- 12 readers -
  • How to make 8 pieces of content from 1 piece of content

    … I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded…

    Jay Baer/ Convince and Convertin Content How To's- 14 readers -
  • Can You Build Trust Before the Transaction

    … “The Cow Bell Principle“. A lot of personal branding and career development advice, good stuff from Brian. It comes out the same day as my new book, “Youtility for Real Estate.” (November 4, 2014). This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday…

    Jay Baer/ Convince and Convertin Social Facebook YouTube- 5 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • What Did You Do To Get Better Today

    Success isn't owned. It's leased. And rent is due every single day. If you're not consistently improving your game, someone else is. So, if you want to be the best, you need to work on it every day. That's because someone else will always be trying to take away whatever you have built for yourself.

    Jay Baer/ Convince and Convertin Social YouTube- 5 readers -
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