• LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

    … with VisualDNA; JCDecaux Star Wars OOH campaign; Placester raises $27 million; Beretta showcases its new i-Protect bluetooth gun; Brazil’s L&PM Editores prints books that double as subway tickets; Member news from Airbnb and MLSE; Royal Caribbean; TCS and Loctronix; Loblaws; plus, guest Erik McMillan of Shelfbucks. Top Stories of the Week: 1. JCDecaux…

    Asif Khan/ Street Fight- 17 readers -
  • LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking

    … of the Week: 1. La Place — JCDecaux (Amsterdam) 8:37 2. Bulzi — LOCALīz 10:51 3. Lord Foster’s Droneport 13:51 4. Sunshine weather app 18:04 5. SamplingLab (Portland) 20:43 Resource: Using digital solutions to enhance the customer experience 25:15 LBMA Member News: 1. RevTrax patent 9,147,196 28:29 2. Walgreens activity tracker brings rewards 30:37 3. Salvation Army’s Human Needs Index 32:13 4. eyeQ update 33:54 5. Walmart launches its own “Magic” with Simple Text 37:08 …

    Asif Khan/ Street Fight- 9 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score…

    Asif Khan/ Street Fight- 6 readers -
  • LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week feature Lego’s Fusion, Chaotic Moon’s intern tracking software, Ubisense’s new MyWorld Platform, ShopperTrak lands Journeys for location analytics, Lucchese taps Experticity for employee training…

    Asif Khan/ Street Fight- 9 readers -
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